NEW YORK, June 23 /PRNewswire-HISPANIC PR WIRE/ — ImpreMedia, the No.1 Hispanic news and information company in the United States in Online and Print, announced today that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are. The mobile services combine impreMedia’s exclusive content and market reach into the Hispanic demographic with 4INFO’s expertise at delivering highly targeted advertising through its SMS ad network.
The mobile alerts will be offered by all of impreMedia’s publications and by its new internet portal, http://www.impre.com.
“ImpreMedia can now engage consumers anywhere and anytime via their mobile phone,” said Arturo Duran, CEO of impreMedia Digital. “The introduction of mobile brings a new level of interactivity to our print and online product mix; the potential of today’s devices to deliver compelling products and services to subscribers is enormous.” U.S. Hispanics also represent an excellent opportunity for advertisers to reach a new segment of the “mobile consumer”. A recent survey by the Mobile Marketing Association reveals that the 26 million U.S. Hispanic cell phone owners use their phones more frequently, and use more features of their phones, than their general market counterparts. Another recent industry study by Experian Simmon Research released in 2007 reported that nearly 70 percent of Hispanics in the U.S., regardless of age, use text messaging regularly.
“As a leader in SMS services and advertising, we’ve learned that delivering high quality content is paramount to both engaging the consumer and in creating a valuable marketing and branding platform for advertisers,” said Ted Burns, VP of Product for 4INFO. Advertisers can now micro target Hispanics through the most personal medium, the mobile device. “We’re proud to partner with impreMedia because their number one position in the market further underscores a commitment to delivering premium quality information and entertainment to their audiences.” The leading text messaging (SMS) advertising network 4INFO provides ad supported text message information services free to consumers. With over 7 million 4INFO users now receiving regular text alerts such as news headlines, sports scores, weather forecasts and horoscopes, consumer demand for information delivered real-time by text message has been significant and continues to grow.
To sign up to receive these free alerts readers can use their mobile phones to send a text message to 44636 with the keyword DEPORTES, VOTO or ENTRE; or by entering their mobile number into an online form at http://www.impre.com/alertas/. Subscribers will receive from one to three daily alerts with the latest headlines per topic, in Spanish.
The leader in text messaging services, 4INFO helps people stay in the know while they’re on the go. Founded in 2004, 4INFO delivers millions of real-time SMS answers and entertainment messages — both as a response to a search query and as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO’s services work on any cell phone and are free of charge. Companies also partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO’s SMS ad-serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at: http://www.4info.net or send a text to 44636.
ImpreMedia is the nation’s leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, http://www.impre.com , which combined with the company’s print properties, reaches 41% of all U.S. Hispanic adults every month. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, representing 65% of the U.S. Hispanic population. Leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at: http://www.impremedia.com.
ImpreMedia portals and publications websites: http://www.impre.com, http://www.lavibra.com, http://www.impreautos.com, http://www.laopinion.com, http://www.eldiariony.com, http://www.hoynyc.com, http://www.laraza.com, http://www.laprensafl.com, http://www.elmensajero.com, http://www.diariosrumbo.com, http://www.vistamagazine.com, and http://www.contigola.com.
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