ImpreMedia and La Opinión Announce Key Sales Executive Appointments

ImpreMedia and La Opinión Announce Key Sales Executive Appointments



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New York, NY–(HISPANIC PR WIRE)–July 13, 2005–ImpreMedia, the largest Spanish language newspaper publisher in the US, announced today the following appointments:

Francisco Lozano has been named Sales Development Director for ImpreMedia. In this newly created position, he will be responsible for driving national advertising revenue through major corporate projects. Lozano will report to Erich Linker, Senior Vice President of National Sales for ImpreMedia. Until recently, Lozano was National Sales Manager for La Opinión, ImpreMedia’s flagship newspaper and the largest Spanish language daily in the US.

Donald Borucki has been named Director of National and Major Account Sales for La Opinión, responsible for sales and revenue objectives for the national and major account categories, including advertising agencies, and major retailers. In addition, he assumes responsibility for the National Retail Advertising category for ImpreMedia. Borucki will report to Carol Mintz, Vice President of Advertising for La Opinión. Borucki has extensive experience in the newspaper industry and has held various management positions including serving as Advertising Director for Major Accounts at the Los Angeles Newspaper Group (LANG) and Regional Sales Manager for The Newspaper Network (TNN).

Claudia Montoya has been appointed to the position of National Sales Manager for La Opinión and also ImpreMedia’s National Account Manager for the Western region. Previously, Montoya was National Account Supervisor for La Opinión. During her tenure she has achieved top sales awards such as La Opinión’s Most Valuable Sales Person. Prior to joining La Opinión, Montoya held several positions at Media Passage and Initiative Media.

About ImpreMedia

ImpreMedia is the leading publisher of Spanish language newspapers in the U.S. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in the top three Hispanic markets in the country.

About La Opinión

La Opinión was founded in 1926, with the goal of providing quality news and timely information to a small Hispanic population in the Los Angeles region. Over the years, the Hispanic population has grown to become the largest in the nation. La Opinión has grown along with the community, and is now the country’s leading Spanish-language daily newspaper. The newspaper is distributed throughout the five-county Southern California area and reaches over 477,319 readers on a daily basis. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but a premier Spanish-language website as well.

La Opinión is owned and operated by ImpreMedia LLC, the leading publisher of Spanish language newspapers in the US. ImpreMedia publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the #1 Spanish language newspapers in the top three Hispanic markets in the country.

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CONTACT:

Mary Zerafa,

Director of Corporate Marketing

(213) 896-3600

ImpreMedia and La Opinión Announce Key Sales Executive Appointments