NEW YORK, April 30 /PRNewswire-HISPANIC PR WIRE/ — GlobalHue Latino, the country’s largest Latino-owned independent marketing and communications agency, has announced Gustavo Razzetti as its new President. Though based in New York, Razzetti will lead all Hispanic efforts for GlobalHue Latino across the nation, including its Detroit and Los Angeles locations.
“Gustavo is a veteran and award-winning marketing leader in the U.S., Puerto Rico and Argentina. We are very pleased to be joined by someone with his exceptional breadth of integrated communications competency,” said Laura Marella, GlobalHue Latino, Vice Chairman. “Gustavo’s experience across the offline and online communications spectrum strongly complements our existing Hispanic expertise, as well as our service expansion plans for our GlobalHue Latino clients.”
Razzetti’s career is marked by extensive experience in marketing and digital to the US Hispanic, Latin American and Puerto Rican markets, working with top consumer brands such as DIRECTV, Sprint (DM), sanofi-aventis, Walgreens and Chivas Regal, General Motors, Coca-Cola and CompUSA. Prior to joining GlobalHue, Razzetti served as President & CEO of EURO RSCG Latino, NYC; during his first year the agency experienced a triple digit growth. Prior to that position, he was Chairman & CEO of Euro RSCG Puerto Rico. During his 2+ years tenure, the agency grew to become the 5th largest in Puerto Rico developing digital and promotional capabilities. In 2002, he was named CEO of Euro RSCG Argentina. Within one-year, the company achieved an astounding growth rate of 159% – adding marquis clients such as General Motors, BBVA Bank, Blockbuster, Telephone 2, La Nacion Magazine Group and HSM Group. Prior to joining Euro, Razzetti was CEO and founding partner of WhyNet – the number one interactive agency in Argentina- acquired by Euro RSCG in 2001. He also spent many years at McCann Erickson as EVP Account Management and Strategic Planning and was responsible for the agency’s New Business. At two separate agencies – McCann Erickson and Bozell – he elevated the agencies to the #1 slot in the local market, based on billings, up from the #9 and #18 positions, respectively. Razzetti has received awards and recognitions that include Gran Premix AMBA (Argentinean Banking Marketing Association), Euro RSCG’s Creative Business Idea Award (2001) for Golosinas Billiken, Strategic Planning Director of the Year (1998) and HK McCann Award (1997) both McCann Erickson. Also, many of the campaigns he strategically led won Clio, New York Festival, London, FIAP awards among others.
GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named “No. 4 Hispanic and No. 1 African American Agency for 2008” by Advertising Age Magazine in its 65th Annual Agency Report (released earlier this month), the GlobalHue umbrella has four full-service, independently owned and operated communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agencies have offices in New York, Detroit and Los Angeles as well as satellite offices in other key markets.
Together, the agencies have more than 350 employees that handle
full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2008, GlobalHue’s capitalized billings were $820 million.
GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway.
SOURCE GlobalHue Latino