New Web Resource, Free Guide Help ‘Translate’ Health Benefits for 32.2 Million...

New Web Resource, Free Guide Help ‘Translate’ Health Benefits for 32.2 Million U.S. Residents Who Speak Spanish at Home

Aetna and the Financial Planning Association offer new website and free guide to health benefits and financial planning for Hispanics/Latinos


Hartford, CT–(HISPANIC PR WIRE)–September 26, 2007–Every year, millions of Americans are faced with reevaluating and making changes to their health benefits plan during the fall Open Enrollment season or in response to major life changes. For the 32.2 million U.S. residents who speak Spanish at home, differences in language could make reviewing benefits information even more challenging. As part of a commitment to help all consumers through this process, Aetna (NYSE: ΑET) and the Financial Planning Association(R) (FPA(R)) today announced two new, comprehensive resources in Spanish from the Planifique Para Su Salud public education campaign. The website,, launched today, and the free guide, Guia de Beneficios de Salud Para Dummies, will be available to all consumers starting in October.

“We spoke with Hispanic/Latino women who emphasized the need for a culturally relevant resource that addresses this audience in the U.S. using their native language,” said Nohemi Lopez, director of Emerging Markets for Aetna’s Southeast Region. “This new site has useful tips and advice that will help Spanish-speakers – especially women, who make the majority of health benefits choices – better understand their options and make the right choices during Open Enrollment and beyond.”

With information on health benefits and financial planning, offers helpful tips and advice related to critical moments in women’s lives and their changing health and financial needs, such as when they’re getting married, having a baby, sending the kids to college or preparing to retire. The web resource also offers interactive tools and breaks down complicated health benefits information, enabling women to quickly find the facts needed to make informed decisions for themselves and their families. Examples of educational and easy-to-understand tools available on the site include:

— Your Health Benefits Priorities: Provides health plan suggestions based on an individual’s health and financial priorities.

— Health Expense Calculator: Calculates annual health care expenses.

— Baby Expense Calculator: Helps expectant parents estimate the cost of pregnancy and their new baby in the first year.

— Healthy Retirement Readiness Tool: Assesses where pre-retirees and retirees stand in the planning process, matching advice to their current level of retirement planning and offering realistic next steps.

— Glossary: Defines common health benefits terms.

Planifique Para Su Salud is also offering the new guide, Guia de Beneficios de Salud Para Dummies, which takes the complex language out of health benefits and presents the information in a clear, concise and culturally-relevant manner. This guide provides easy-to-understand information and helps Hispanic/Latino consumers make informed health benefits decisions and protect their financial futures. Readers are able to go through every step of the health benefits cycle, from choosing a plan at Open Enrollment, to appealing claims decisions and taking advantage of discount opportunities. The guide is available free of charge on

“It’s important to make health benefits decisions a part of your overall financial plan,” said Helen Salazar-Realini, a CERTIFIED FINANCIAL PLANNERTM professional and director of FPA’s Miami-Dade chapter. “This can be a confusing process and it can be difficult to understand all the options. Guia de Beneficios de Salud Para Dummies simplifies the information so consumers can clear up any misconceptions and make decisions based on their personal needs at different stages in life.”

For Dummies(R) reference books are written for people who find the technical complexities of topics from computers to cooking to health benefits overwhelming, and want clear, concise information.

The free guide offers easy-to-read information about health benefits, including:

— Choosing a health plan that fits personal needs

— Making decisions that match what’s happening in one’s life

— Taking advantage of all a health plan has to offer

— Finding a physician or health care professional

— Appealing a health benefits decision

— Evaluating future health needs

— Discovering how health care plays a role in one’s overall financial well-being

Aetna and FPA launched the Plan for Your Health consumer education program in English in September 2004. and Guia de Beneficios de Salud Para Dummies are extensions of the campaign to help all Americans make smart health benefits and financial planning decisions.

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 34.9 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life, long-term care and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans and government-sponsored plans in both the U.S. and internationally. Aetna’s international businesses include Aetna Global Benefits(R), Aetna’s expatriate benefits division that focuses on providing comprehensive benefit solutions to employees working, traveling and living in over 100 countries.

About the Financial Planning Association

The Financial Planning Association (FPA) connects those who need, support and deliver financial planning. FPA believes that everyone is entitled to objective advice from a competent, ethical financial planner to make smart financial decisions. FPA members demonstrate and support a professional commitment to education and a client-centered financial planning process.

About Plan for Your Health

Plan for Your Health, a public education campaign from Aetna and the Financial Planning Association, gives consumers the information they need to make health benefits and financial choices that meet their needs now and in the future. The Web site focuses on five life events when women need to re-examine their health benefits – career, marriage, family, living single and retirement – and offers consumer-friendly tools, tips and content that support well-informed decision-making. For more information, please visit

About Wiley Publishing

Founded in 1807, John Wiley & Sons, Inc. provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia and Australia. The company’s corporate headquarters are located in Hoboken, New Jersey. The company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley’s internet site can be accessed at

New Web Resource, Free Guide Help ‘Translate’ Health Benefits for 32.2 Million U.S. Residents Who Speak Spanish at Home