Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–December 15, 2003–Did you know that last month 56% of Hispanics shopped at a national home improvement store such as Home Depot, Lowe’s, or Ace Hardware? And that 57% of Hispanics shopped at a national department store such as Sears or JC Penney? Did you know in the last year 28% of Hispanics traveled in an airplane for leisure/visiting friends and family?
In February 2004, Synovate Diversity will launch the 11th edition of the U.S. Hispanic Market Report, considered the bible in the industry. This Report has been credited with having the closest estimates of Hispanic population numbers available, compared with U.S. Census figures published later. In addition, the extensive primary research conducted to produce this Report is available no where else. Readers will find valuable consumer data like the information above.
The new Report, with over 340 pages of new primary research information on the Hispanic Consumer market of the U.S., will include expanded segmentation of Hispanic acculturation levels, updated buying power, language use, media & advertising info, demographic data, product/service use, in-depth Hispanic market profiles and for the first time, the top 80 multi-cultural markets around the country. The expanded segmentation of the Hispanic market will break new ground in helping companies and marketers more precisely target the specific consumer they are trying to reach. The Report will be given out at the seminar series in Miami (2/17/04), New York (2/19/04), Chicago (2/24/04) and Los Angeles (2/26/04). The Report is also available for purchase without attending the seminars.
Synovate is one of the world’s top 10 market research companies, generating consumer insights that drive competitive marketing solutions for major brands around the world. Supported by a comprehensive portfolio of leading research solutions; consistency, enthusiasm and professionalism are our watchwords, both locally and globally, throughout our network of 80 cities in 48 countries. The Diversity unit of Synovate has offered full service custom research, business intelligence and publications about the U.S. Diversity markets, since 1971. We have been publishing the U.S. Hispanic Market Report since 1980; which continues to be the best available publication dedicated to this market.
For more information about the upcoming Report and seminar series, please contact Veronica Jijon at (305) 649-5400, or visit http://www.synovate.com. Register online to attend a seminar, or order a Report at a special pre-publication price.
Synovate Diversity, Miami
Veronica Jijon, 305/649-5400