Miami, FL–(HISPANIC PR WIRE)–November 30, 2005–Ingrid Hoffmann, star of the Latin-inspired food and décor show “Delicioso” on DirecTV, was recently tapped by BuenHogar magazine to headline its national Spanish-language TV advertising campaign. BuenHogar, the Spanish version of Good Housekeeping, will feature Hoffmann, one of the magazine’s most popular columnists, in 30-second spots appearing on Univision, Telemundo and Telefutura networks during the next three months.
Hoffmann, who recently launched her new “Delicioso with Ingrid Hoffmann” television show on DirecTV, has served as the food and décor feature writer for BuenHogar since 2003. Her six-page monthly section has become one of the magazine’s most popular features. Hoffmann is also known for her live in-studio cooking segments airing on “Despierta America,” the highest-rated Spanish TV morning show in the country. The new TV advertising campaign features Hoffmann touting the benefits of subscriptions, which includes for a limited time a complimentary DVD of 4 episodes of her new “Delicioso” show.
“I am thrilled to have the opportunity to appear in the new television ads for BuenHogar magazine,” said Hoffmann. “It is a real honor for me to have been chosen by the publication for its national TV advertising campaign, and I am pleased to have the opportunity to share my show with the new subscribers via the DVD.”
Nahyr Acosta, the editor of BuenHogar, believes Hoffmann and her DVD will make the advertisements very effective.
“We’re very proud to have Ingrid Hoffmann representing the magazine in our new TV advertising campaign,” said Acosta. “Her show and DVD are a perfect complement to the magazine, and we’re confident that the ads featuring her will be very effective.”
Now in production for its second season, Hoffmann’s new “Delicioso” (Spanish for delicious) show airs during daytime and primetime hours every Wednesday six times throughout the course of the day. The http://www.deliciosotv.com Web site that complements the show features an archive of many of her most loved recipes and suggestions.
Additional information on “Delicioso with Ingrid Hoffmann” is available online at http://www.deliciosotv.com, and information about “BuenHogar” magazine is available at http://www.esmas.com/editorialtelevisa.