Diario Las Americas, Miami’s Original Hispanic Daily Newspaper, Launches First Phase of...

Diario Las Americas, Miami’s Original Hispanic Daily Newspaper, Launches First Phase of New, Powerful Internet Destination

Miami’s 1st Spanish-Language Daily Partners with Hispanic Digital Network to Offer Distinct Internet Experience for Visitors and Advertisers Alike


Miami, FL–(HISPANIC PR WIRE)–June 27, 2006–Diario Las Americas, Miami’s First Spanish-language Daily Newspaper, and the original voice of South Florida’s Hispanic communities, announced today the first phase launch of its powerful new Internet destination.

Diario Las Americas today unveiled http://www.diariolasamericas.com, a sleek and robust news and entertainment website. The site aims to serve Spanish-dominant, educated Hispanic and Latin American immigrants. They are professionals, entrepreneurs, arts enthusiasts, sports fans and politically conscious individuals with strong ties to both South Florida and their Latin American roots.

“We set out to create a new and unique interactive user experience, distinct from our print brand,” said Alejandro J. Aguirre, Deputy Editor and Publisher of Diario Las Americas. “We now offer visitors and advertisers powerful Internet resources. And this is only the beginning.”

During Phase One, visitors to Diario’s new website will enjoy new Internet-only content and features:

— Late-breaking national and local news reports with expandable photography

–Photo Galleries

— Real-time weather reports with five-day forecasts, national and international satellite maps, and weather forecasts searchable by city and ZIP-code

— Online Polls

— Yahoo! Search Bar

— A wider cutting-edge, 1024-pixel website design for easier navigation

— IAB-standard display and Rich Media advertising formats with sophisticated geo-targeting capabilities

Phase Two will include stock reports, visitor blogs, paid searchable archives, a user registration system, online Classifieds with color photography and a new sister website for La Revista, Diario’s popular weekend entertainment guide.

Diario’s new website was designed and hosted by Hispanic Digital Network (HDN), a growing network of 74 Hispanic publication websites. All of HDN’s member sites utilize HDN’s robust turn-key interactive technology and allow HDN to represent their online ad sales efforts.

“Diario Las Americas is the beloved daily newspaper that continues to speak to the heart-felt concerns of South Florida’s Hispanic immigrants,” said Bill Gato, President of Miami-based HDN. “We are proud to help Diario leverage their brand legacy and develop new and unique Internet experiences and strategies that will benefit both visitors and advertisers.”

As a daily newspaper in the nation’s third-largest Hispanic market, Diario Las Americas.com is now HDN’s flagship member. “Diario’s online audience will be very strategic for both local and national online advertisers,” Gato said. “Online marketers will be pleased to know that they can now reach this audience with greater ease. We anticipate they will draw large numbers of loyal and highly engaged visitors.”

About Diario Las Americas

Diario Las Americas is Miami’s first Spanish-language newspaper. Founded in 1953, the newspaper has been the longtime voice of South Florida’s Hispanic communities. Founding Editor, Horacio Aguirre and his brother, Francisco studied very carefully the best place to start a new Spanish language medium in the United States and settled on Miami because of its ´geographic location and because of a small but significant Hispanic population already living in the area. Aguirre figured that the advent of the jet age would help to make Miami a major gateway city for Latin America and the Caribbean. Since its´ launch, Diario Las Américas has been a major media player for readers looking for concise and up to date information on the most important news and developments of the Western Hemisphere. The newspaper has been an active member of the Inter American Press Association (IAPA) since its inception

About Hispanic Digital Network

Miami-based Hispanic Digital Network (HDN) is the nation’s first Internet advertising network of U.S. Hispanic newspapers, magazines and radio stations. HDN provides Hispanic-focused publications nationwide that meet specific qualifications with free, customized news websites, free web hosting and free ad serving. Launched in December 2003, HDN has built dynamic websites for over 74 Hispanic newspapers and magazines, including Chicago’s La Raza (http://www.laraza.com), Miami’s El Popular (http://www.elpopular.com), Houston’s Semana (http://www.semananews.com) and San Diego’s El Latino (http://www.ellatinoonline.com). All of HDN’s websites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated company that can buy, sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. HDN also provides businesses with web design services, specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing. HDN is a sister company of Hispanic PR Wire (http://www.hispanicprwire.com), LatinClips (http://www.latinclips.com), ConTexto Latino (http://www.contextolatino.com) and Hispanic Market Pro (http://www.hispanicmarketpro.com). For more information, visit HDN’s corporate website at http://www.hdnweb.com or call 1-866-4-HDN-WEB.

Diario Las Americas, Miami’s Original Hispanic Daily Newspaper, Launches First Phase of New, Powerful Internet Destination