INTERAMERICANA VOLKSWAGEN PRESENTS WWW.VOLKSWAGEN.COM.PR AND ANNOUNCES ITS SUMMER PROMOTION “SURFERS WANTED”

INTERAMERICANA VOLKSWAGEN PRESENTS WWW.VOLKSWAGEN.COM.PR AND ANNOUNCES ITS SUMMER PROMOTION “SURFERS WANTED”



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SAN JUAN, Puerto Rico–(HISPANIC PR WIRE – BUSINESS WIRE)–June 11, 2002–Under the tag line “Surfers Wanted”, Interamericana (ITI) Volkswagen presented at a press conference its new Volkswagen internet portal developed by their agency of record Communita, Inc. (http://www.communita.com). At the same time they presented a special edition of the Golf model, also manufactured specifically for Puerto Rico, that will be given away during a Summer promotion.

On http://www.volkswagen.com.pr the public will be able to access and surf a dynamic and detailed presentation on the VW world in Puerto Rico. “The Internet is very important for Volkswagen across the world, and Puerto Rico is no exception,” indicated Victor Balestra, Market Manager for Interamericana Transport Industries, distributor of Volkswagen for Euroclass in the Caribbean and Latin America. “We want the Puerto Rican public to have access to our models and to our capable professionals. As such, the visitors to the portal, in addition to accessing practical information and enjoyable visuals, will be able to contact us by e-mail, for sales, parts or service information. And, with our agency, Communita, we will continue to extend our online presence throughout Central America, Colombia, Ecuador and other parts of the Caribbean during 2002-2003.”

Also, as part of the integrated offline/online promotion, ITI Volkswagen and Euroclass presented a special edition “Surfers Wanted” Volkswagen Golf that will be given away this Summer. One of the most distinguishing elements of this model is that it has a built-in “roof-rack” accessory with a surfboard attached. The surfboard was manufactured by the local “designer” Werner Vega and sports a colorful design that includes the Volkswagen logo and new portal address http://www.volkswagen.com.pr.

About Communita

Headquartered in Miami, Florida, Communita provides an integrated approach to developing an online presence with e-commerce applications for companies pursuing Latin American and US Hispanic online users. Communita is comprised of nine service leaders, 120 professional resources with offices in 12 cities throughout the US, Latin America and Europe.

The public can learn how multi-national corporations are targeting US Hispanics and Latin Americans who are surfing the net on Communita’s website, located at http://www.Communita.com, which features in-depth case studies on companies in a variety of industries, including retail, advertising, automotive, airline, media, entertainment, electronics and financial services.

–30–cp/mi*

CONTACT:

Communita, New York

Lynne Collins, 646/286-4724

INTERAMERICANA VOLKSWAGEN PRESENTS WWW.VOLKSWAGEN.COM.PR AND ANNOUNCES ITS SUMMER PROMOTION “SURFERS WANTED”