Introducing New Crisco 100% Pure Corn Oil

Introducing New Crisco 100% Pure Corn Oil



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ORRVILLE, OH–(HISPANIC PR WIRE)–September 15, 2003–The makers of Crisco proudly present a new way to make flavorful dressings, delicious desserts and other mouth-watering meals. Introducing Crisco All Natural 100% Pure Corn Oil, available on shelves this August. Taste buds be prepared for the fresh and bold flavor of corn!

From country corn bread to chiles rellenos de queso and savory empanadas, corn oil is a common ingredient used in homes and restaurants across the country. Its excellent performance at high cooking temperatures makes it ideal for cooking the family’s favorite meals, and the robust corn flavor brings out the very best in home cooked food. Cooks everywhere will love the versatility of Crisco All Natural 100% Pure Corn Oil, and because it’s from Crisco, the leading maker of oils and shortening, they know they can trust it for its high quality and outstanding performance.

“We are thrilled to introduce our pure corn oil product,” said Brenda Dempsey, communications director, The J.M. Smucker Company. “Not only is corn oil perfect for frying, it is also a great way to indulge in the incredible corn taste. We are confident that cooks everywhere will enjoy Crisco’s new All Natural 100% Pure Corn Oil.”

Crisco All Natural 100% Pure Corn Oil is available in 32 oz., 48 oz., and 64 oz. bottles and retails for approximately $2.36, $2.73, and $3.59 per bottle. Look in the cooking oil section of your local retailer, or visit http://www.crisco.com to find Crisco All Natural 100% Pure Corn Oil along with other cooking ingredients essential for creating delicious home-cooked meals.

Recipes for delectable Mexican dishes featuring Crisco All Natural 100% Pure Corn Oil are highlighted in a free, bilingual brochure entitled “Great Meals Start Here/Las Buenas Comidas Empiezan con Crisco.” Consumers can receive a free brochure by mailing a self-addressed stamped envelope to: The J.M. Smucker Company, Attn: Great Meal/Las Buenas Comidas Recipe Collection, Consumer Relations Department, PO Box 197, Orrville, OH 44667 or visit http://www.crisco.com.

The J.M. Smucker Company (http://www.smuckers.com) was founded in 1897 when the Company’s namesake and founder sold his first product — apple butter — from the back of a horse-drawn wagon. Today, over a century later, the Company is the market leader in fruit spreads, ice cream toppings, health and natural foods beverages, and natural peanut butter in North America. In June of 2002, the Company further enhanced its leadership position with the addition of Jif peanut butter and Crisco shortening and oils to the Smucker family of brands. For over 100 years, The J.M. Smucker Company has been headquartered in Orrville, Ohio, and has been family run for four generations. The J.M. Smucker Company has over 2,700 employees worldwide and distributes products in more than 45 countries.

® Registered trademarks of The J.M. Smucker Company or its affiliates.

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CONTACT:

Cohn & Wolfe

Andrea Conrad

(212) 798-9832

Introducing New Crisco 100% Pure Corn Oil