IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 24, 2003–Taco Bell Corp. promises to give Californians a mouthful by playing host to the state’s first Gubernatorial Taco Debate. True to its “Think Outside The Bun” mantra, Taco Bell is putting its own twist on the debate process by allowing all of the candidates, not just those leading in the polls, to share their views, and encouraging California voters to make more informed decisions when they visit the polls in early October. The debate, carried out in the form of an online bulletin board on http://www.tacobell.com, will go live on Tuesday, Sept. 30 and be available for posting questions through Election Day.
“When we launched the Taco Poll our goal was to raise awareness and participation in the California gubernatorial election,” said Greg Creed, chief marketing officer, Taco Bell Corp. “Now, we are taking our involvement a step further by offering every candidate a chance to interact with the voters and find out where they stand on a number of issues.”
In addition, this week’s Taco Poll places the crunchy beef taco, for Arnold Schwarzenegger, in the lead claiming 78 percent of votes after week six of the Company’s in-store gubernatorial Taco Poll. Close behind is the Grilled Stuft Burrito, representing 133 candidates, which captured 21 percent of the vote. Gov. Gray Davis, or the chicken soft taco, took 1 percent of votes and Lt. Gov. Cruz Bustamante, or the Chalupa, received 0 percent of votes.
The Taco Poll allows Californians to visit one of more than 1,000 restaurants to “put their vote where their mouth is” for their favorite gubernatorial candidate. Customers are encouraged to “buy votes” simply by purchasing selected Taco Bell(R) menu items. A crunchy beef taco counts as a vote for Schwarzenegger, a soft chicken taco counts as a vote for not recalling Davis, a Chalupa counts as a vote for Bustamante, and a Grilled Stuft Burrito counts as a vote for the remaining 133 candidates.
The Taco Poll will run through the day before the official election. Customers can “Think Outside The Bun” and vote as many times as they like at participating restaurants throughout California. Voters can monitor weekly results, which are tallied every Tuesday, online at http://www.tacobell.com. To ensure fairness to all candidates, product results will be calculated based on the incremental number of items sold.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls, nachos, and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. “Think Outside the Bun” and visit http://www.tacobell.com.
Taco Bell Corp.
Laurie Schalow/Sally George, 949-863-3915
Cohn & Wolfe
Erin Portman/Ashley Kim, 310-967-2900