Going Door-to-Door Never Felt So Beautiful

Going Door-to-Door Never Felt So Beautiful

JAFRA Joins Beauty Bus Foundation to Deliver Dignity and Beauty to Chronically and Terminally Ill Women, Men, Children and their Caregivers


LOS ANGELES, April 26, 2012 /PRNewswire-HISPANIC PR WIRE/ — JAFRA USA, a leader in empowering women personally and professionally through a career in direct selling, is partnering with Beauty Bus Foundation, a national non-profit organization that brings dignity, hope and respite through beauty and grooming services to those who need pampering the most – people with chronic and terminal illness and their caregivers. JAFRA USA has selected Beauty Bus Foundation, an organization founded by women entrepreneurs, as its national charity given its shared mission to impact lives through beauty.

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(Photo: http://photos.prnewswire.com/prnh/20120426/MM93843 )

Beauty Bus Foundation reminds its clients that they are beautiful on the inside and out through In-Home Visits and Pop-Up Salons in which licensed professionals provide free services such as manicures, pedicures, hairstyling, facials, and make-up. The organization also provides Bags of Beauty filled with complimentary beauty and grooming products to encourage clients to pamper themselves.

“We’ve been in the business of transforming lives for more than 55 years,” said Leah Cadavona, Director of Marketing, JAFRA USA. “That mission has taken on an even deeper resonance with JAFRA’s alliance with the Beauty Bus Foundation.”

Through the power of its wide network of Independent JAFRA Consultants throughout the U.S., JAFRA USA has embraced its partnership with Beauty Bus in a variety of ways including:

• Financial support to bring Beauty Bus services to even more people in need

• Special offers for a variety of JAFRA products with a portion of proceeds benefiting Beauty Bus

• Hands on volunteer opportunities for Independent JAFRA Consultants

• Support at Beauty Bus In-Home Visits and Pop-Up Salons throughout Southern California and across the nation

• Generous donation of JAFRA signature skin care, beauty and grooming products for the Bags of Beauty program

To kick off our partnership, for every purchase of the Mariposa Monarch Color Collection now through May 31st, JAFRA will donate $1 to Beauty Bus. Please go to http://www.jafrausa.com for more details.

“We are so grateful for our partnership with JAFRA,” said Beauty Bus Founder Alicia Marantz Liotta. “Beauty Bus and JAFRA’s missions are congruently aligned; and together we will continue to transform lives through beauty.”

The Beauty Bus Foundation was founded in loving memory of Melissa Marantz Nealy, who passed away at the age of 28 from a degenerative neuromuscular disease. Melissa loved a good day at the spa. When her ability to leave the home became compromised, Founder Alicia Marantz Liotta, Melissa’s cousin, was able to schedule in-home beauty services through her connections within the beauty industry. Witnessing the hope, happiness and respite these services brought to Melissa, Alicia and Founder Wendy Marantz Levine, Melissa’s sister, were inspired to launch Beauty Bus Foundation.

“The founding of Beauty Bus by two caring women is highly synergistic with JAFRA’s goal of inspiring women to take action to enhance their lives and the lives of others,” Cadavona said. “We’re thrilled at the infinite possibilities to touch lives through this partnership.”

About Beauty Bus Foundation

The Beauty Bus Foundation is a non-profit 501(c)(3) organization which delivers dignity, hope and respite to terminally and chronically ill men, women and children and their caregivers through beauty and grooming services and pampering products. Beauty Bus accomplishes this mission through: In-Home Services, Pop-Up Salon events and the Bags of Beauty Program. Services are free-of-charge and focus on clients with ALS (Lou Gehrig’s Disease), multiple sclerosis, muscular dystrophy, Parkinson’s disease, spinal cord injury, cancer, stroke, other select neuromuscular and motor neuron diseases and their caregivers. Through the help of supporters including JAFRA Cosmetics, Bosley Professional Strength, InStyler®, OPI and Aloxxi Beauty Bus brings the lift and gift of beauty to individuals whose disease or condition prevents them from accessing a salon or spa. For more information visit http://www.beautybus.org or call 310-392-0900.

About JAFRA Cosmetics International, Inc.

JAFRA Cosmetics was founded in Malibu, California in 1956 by Jan and Frank Day with the vision of providing women with world class products and business opportunities. In 2004, the privately-held JAFRA joined the Vorwerk Group, a German-based, multi-billion dollar international direct sales company, represented in over 60 countries worldwide.

JAFRA’s 550,000 worldwide Independent Consultants make it one of the world’s largest producers of cosmetics today. With annual sales in excess of half a billion U.S. dollars, JAFRA has a worldwide product portfolio that encompasses skin and body care as well as spa products, color cosmetics and fragrances, which JAFRA produces using high-quality natural ingredients and state-of-the-art manufacturing facilities. JAFRA products are manufactured using a brand new $30 million manufacturing facility which came on-line in Queretaro, Mexico in early 2010. JAFRA products are sold globally in 17 countries including Latin America, North America, Europe and now Asia. For more information, please visit http://www.JAFRA.com.


Going Door-to-Door Never Felt So Beautiful