Jack Daniel’s(R) Studio Nº 7 Concludes First Annual Latino Series with Concert...

Jack Daniel’s(R) Studio Nº 7 Concludes First Annual Latino Series with Concert for Guests from Latin America and the U.S. In Lynchburg, TN – Where It All Began in 1866



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Lynchburg, TN–(HISPANIC PR WIRE)–May 7, 2007–The JACK DANIEL’S(R) Studio Nº7(R) Latino concert series recently concluded with an intimate concert for more than 200 guests from 14 countries at the Jack Daniel Distillery in Lynchburg, Tennessee. The one-of-a-kind trip included a taste of Nashville, a visit to the historic town of Lynchburg, and a tour of the Jack Daniel Distillery, where every drop of Jack Daniel’s enjoyed around the world is produced. The highlight of the weekend was an intimate special show by headlining band, Argentina’s Babasonicos and, opening act, Puerto Rico’s Cherry Clan on BBQ Hill overlooking the Jack Daniel Distillery.

“Since Mr. Jack’s days, music, friends, and Jack Daniel’s have always made for the perfect intimate evening. Studio No 7 is a continuation of that authentic Jack Daniel’s legacy,” said Aaron Martin, Brand Marketing Manager, Latin America. “Babasonicos gave a great performance with the backdrop of Jack Daniel’s barrel warehouses and the beautiful hills of Lynchburg.”

The Studio No 7 Latino series was created to bring great music to friends of Jack Daniel’s in a small, unique setting. The concerts are invitation only and feature some of the top performing acts in Latin America and the U.S. Hispanic community. The Jack Daniel’s Studio No 7 Latino concerts hit more cities than ever in 2007 with mega-band headliners including:

— Molotov and Inspector, Mexico

— Babasonicos, Argentina

— Los Amigos Invisibles, Venezuela

— Los Abandoned, Chile & LA

— Cherry Clan, Puerto Rico

— Circo, Puerto Rico

The Jack Daniel’s concert events resulted in packed venues in New York (3/28), Miami (3/29), San Juan (3/30), San Jose (4/5), Los Angeles (4/6), Phoenix (4/7), San Antonio (4/12), Houston (4/13), Dallas (4/15) and Chicago (4/18). The final Studio No 7 concert in Lynchburg included VIPs from Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Panama, Puerto Rico, Venezuela, and throughout the US.

“Jack Daniel’s Studio No 7 Latino concerts provide a special music experience that helps Jack Daniel’s make friends within the Hispanic community and throughout Latin America,” said Miguel Nigrinis, Atlantic Division Hispanic Marketing Manager for Jack Daniel’s. “It’s a natural fit that as friends get together and listen to live music that Jack Daniel’s is there too.”

Information about the program can be found at the official JACK DANIEL’S(R) Studio Nº7(R) Latino concert series website (http://www.JackDaniels.com/Latino).

About Jack Daniel’s

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly.

Brown-Forman Corporation

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Chambord, Fetzer and Bolla Wines, and Korbel California Champagnes.

Brown-Forman has once again partnered with Batanga LIVE, a division of Batanga (http://www.batanga.com), the leading streaming media website for US Hispanics, to produce the JACK DANIEL’S(R) Studio Nº7(R) Latino concert series nationwide.

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Jack Daniel’s(R) Studio Nº 7 Concludes First Annual Latino Series with Concert for Guests from Latin America and the U.S. In Lynchburg, TN – Where It All Began in 1866