Hey Jack, There’s Chicken in my Taco!

Hey Jack, There’s Chicken in my Taco!

Jack in the Box(R) restaurants introduce a new twist on a classic favorite


SAN DIEGO, CA–(HISPANIC PR WIRE)–December 23, 2003–Ask any Jack fan and they’ll tell you there’s nothing in the world like a Jack in the Box(R) taco. Since its introduction in the 1950s, Jack’s taco has been a top seller thanks to customers’ fanatical love of the unique menu item. And beginning today, Jack’s taco devotees will have another way to satisfy their hunger as the chain introduces its new Chicken Monster Taco.

Made with ground chicken, Jack’s Chicken Monster Taco features the same crispy, corn-tortilla shell, American cheese, shredded lettuce and spicy taco sauce that made Jack’s beef tacos famous.

“Our customers love our tacos,” said Stuart Morris, senior product manager for Jack in the Box Inc. “And while we would never dream of changing the taco itself, we thought our loyal taco fans would enjoy having the option of chicken instead of beef.”

Chicken Monster Tacos are available for a suggested price of $1.29 at participating

Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX) operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 31 states combined. Jack in the Box is the nation’s first major drive-thru hamburger chain, with more than 1,940 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 110 restaurants. With headquarters in San Diego, Jack in the Box Inc. has more than 44,000 employees. For more information, visit http://www.jackinthebox.com.



Manager, Corporate Communications

Kathleen Finn, 858/571-2301

Hey Jack, There’s Chicken in my Taco!