Irvine, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–October 26, 2007–Stolen Base, Stolen Tacos. In the bottom of the 4th inning of Game Two at the Major League Baseball World Series in Boston, Boston Red Sox centerfielder Jacoby Ellsbury stole second base and became the first ever Major League Baseball player to steal millions of tacos for America. As promised, Taco Bell(R), the Official Quick Service Restaurant of Major League Baseball, is prepared to serve millions of Americans a free Seasoned Beef Crunchy Taco as part of its “Steal A Base, Steal A Taco” MLB World Series promotion.
Fans can visit any participating Taco Bell on Tuesday, October 30, 2007 from 2:00 p.m. to 5:00 p.m. (local time) and claim their free taco.
“We were cheering alongside the entire nation, knowing someone would steal a taco for America,” said David Ovens, chief marketing officer, Taco Bell Corp. “While some are fans of the long ball and others might enjoy a pitcher’s duel, we can now safely say that everyone is a fan of the stolen base.”
Always known to “Think Outside the Bun,” Taco Bell creatively partnered with Major League Baseball on its “Steal a Base, Steal a Taco” promotion. The company is famously remembered for its “Free Taco Targets” which it has previously placed at the World Series.
No Purchase Necessary. Subject to official rules found in-store and online at http://www.StealaBaseStealaTaco.com. If a base is stolen during regulation or extra innings play by any player for either team in the 2007 MLB World Series, Taco Bell(R) will offer every person in the U.S. the opportunity to obtain one (1) free Seasoned Beef Crunchy Taco (Approximate Retail Value 77 cents, prices may vary) at participating Taco Bell(R) restaurants in the United States on the date designated herein. Eligible consumers can obtain their free Seasoned Beef Crunchy Taco on Tuesday, October 30, 2007 (if base is stolen in Games 1 or 2 on October 24 or October 25, 2007) OR November 6, 2007 (if base is stolen in Games 3-7, October 27, 28, 29, 31, November 1, 2007) (“Redemption Date”) only. To obtain the Free Taco, consumers must visit any participating Taco Bell(R) restaurant in one of the fifty (50) United States or District of Columbia between 2:00 p.m. and 5:00 p.m. (local time) on the Redemption Date only and request a Free Crunchy Seasoned Beef Taco. Limit one (1) Free Crunchy Season Beef Taco per person. Void where prohibited. Offer valid at participating Taco Bell(R) locations.
About the 2007 MLB World Series Championship
The World Series is the culmination of Major League Baseball’s postseason. Beginning in October, the winners of the American League and National League pennants compete for the championship title played in a best-of-seven series. The American League team will have home field advantage based on the League’s victory of this year’s MLB All-Star Game(R). The 2007 “Fall Classic(TM)” will be its 104th installment.
About Taco Bell Corp.
Taco Bell Corp. (Taco Bell), based in Irvine, California, is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme(R), in addition to a wide variety of Big Bell Value Menu(R) items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series games as well as all other special events. For more information on Major League Baseball, log on to http://www.MLB.com.
