New York, NY–(HISPANIC PR WIRE)–February 23, 2004–People en Español, the best-selling Hispanic magazine in the U.S., today named Jacqueline Hernandez-Fallous publisher. Hernandez-Fallous will oversee the business operations of the Spanish-language monthly. She has more than 16 years of experience in advertising sales and brand development, and is a six-year Time Warner veteran, having worked at both Time Inc. and Turner Broadcasting.
Hernandez-Fallous joins People en Español from Turner International, where, as vice president of Global Account Development, she was responsible for driving advertising revenues from key global accounts as well as steering the marketing, research and sponsorship departments for Turner International’s properties (CNN International, CNN en Español, TNT Latin America and Cartoon Network).
In her previous role as vice president of Turner International’s Integrated Sales, Hernandez-Fallous led the creation and execution of integrated TV/Web ad-driven sponsorships in the company’s international portfolio. She joined Turner Broadcasting in March 2000 as director of Interactive Sales, where she headed the global interactive sales team for CNN International and Cartoon Network.
“Jackie’s overall sales and marketing expertise, coupled with her diverse professional experience in the international marketplace, make her the ideal candidate for publisher of People en Español,” said Cathy O’Brien, group publisher of Time Inc.’s Growth Markets Group. “I am confident that under her leadership the magazine will continue its exceptional growth and maintain its position as the number-one title in the category.”
Prior to joining Turner, Hernandez- Fallous was marketing director of Time Inc. International, where she was instrumental in developing cross-platform advertising opportunities for TIME, Fortune and Asiaweek.
She previously worked at the Village Voice, directing its special projects advertising sales team. Additionally, she played a key role in developing strategic partnerships with major national advertisers. Hernandez-Fallous began her ad sales and marketing career at the Boston Globe.
She currently sits on the board of the International Advertising Association as first vice president and is an active member of numerous professional organizations, including Advertising Women of New York, National Association of Minorities in Cable and the Financial Communications Society.
A native New Yorker, Hernandez-Fallous received her MBA from Baruch College and her undergraduate degree from Tufts University.
People en Español was launched in 1998 and today is the best-selling Hispanic magazine in the United States. Each month, the publication reaches more than four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service and compelling human-interest stories. Distinguishing itself from its English-language counterpart, People en Español delivers original editorial content that captures the values, contributions and impact of Hispanics in the United States.
People en Español