JCPenney and Univision Present ‘The Christmas Gift’ with Alejandro Fernandez

JCPenney and Univision Present ‘The Christmas Gift’ with Alejandro Fernandez

Broadcast special allows viewers to celebrate holiday season with concert from renowned Hispanic artist


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Plano, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–November 21, 2007–With “The Christmas Gift” — a broadcast special sponsored exclusively by JCPenney — Univision viewers across the U.S. will be able to celebrate the holiday season this year with Alejandro Fernandez, one of Mexico’s dearest and most renowned artists. The one-hour special, airing Nov. 23 at 9:00 p.m. CST/10:00 p.m. EST/PST, will bring viewers inside the home of Fernandez to enjoy an exclusive concert and learn the singer’s secrets for celebrating the holidays.

Set as an intimate fireside chat with Univision personality Giselle Blondet, the broadcast special will feature exclusive, never-before-seen footage of Alejandro Fernandez performing at his Tequila, Mexico concert earlier this year. Along with a mix of pop and ranchero hits, Fernandez will also sing one of his favorite traditional Christmas carols, “Noche de Paz” (Silent Night), and will be joined onstage by fellow recording artists Reyli and Leonel Garcia, of the popular singing duo Sin Bandera.

“We are extremely happy to be partnering with JCPenney to bring this wonderful holiday broadcast special to our viewers,” said Otto Padron, senior vice president of programming and promotions at Univision Television Network. “It is such an exciting kick off to the holiday season as we not only provide an intimate look into the personal side of Alejandro Fernandez, but also bring this concert to U.S. audiences for the very first time.”

In addition to its sponsorship for “The Christmas Gift,” JCPenney has also selected one of Fernandez’ latest songs for its holiday marketing campaign. The song “Cuando Estamos Juntos” will be featured in a Hispanic holiday television commercial, set to air from Nov. 11 – Dec. 24.

“As he celebrates his 15th anniversary as a singer, we are proud that Alejandro Fernandez is joining JCPenney in celebrating the holiday season with our customers this year,” said Olivia Vela, multicultural marketing director for JCPenney. “His participation in our sponsorship of ‘The Christmas Gift’ broadcast special, as well as the use of ‘Cuando Estamos Juntos’ – a song that embraces the meaning of family, particularly during the holidays – is a perfect gift to our customers this Christmas.”

Join Univision audiences across the country on Friday, Nov. 23 at 9:00 p.m. CST/10:00 p.m. EST/PST to view “The Christmas gift” from JCPenney: Alejandro Fernandez’ Most Recent Hits. This television special will be rebroadcast on Univision on Dec. 25 at 11:00 a.m.CST/12:00 p.m. EST/PST.

The album “Viento a Favor”, which has sold more than half a million copies, is featured in the Alejandro Fernandez tour of Mexico, Central America, South America, Spain, and the United States throughout 2008.

About JCPenney

JCPenney is one of America’s leading retailers, operating 1,067 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at a smart price. Traded as “JCP” on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2006 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney’s “Every Day Matters” brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company’s 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S.

Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company.

Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. Para mayor informacion, por favor visite http://www.univision.net.

About Alejandro Fernandez

Alejandro Fernandez performed on a stage for the first time holding his father’s hand. He was five when, in a tribute to Vicente Fernandez in San Antonio, Texas, his father asked him to join him in a duet. In 1992, he launched his first album, which achieved significant sales for the ranchero gender. His album “Que Seas Muy Feliz” marked his entrance to the Mexican market. There, he included a song which attracted the youth to listen to romantic Mexican music: “Como Quien Pierde Una Estrella”. Fernandez has worked with producer Emilio Estefan and composer Enrique Santander. Through fifteeen years of professional life, Alejandro Fernandez’ music has crossed many borders and embodies the heart and soul of his native Mexico.

JCPenney and Univision Present ‘The Christmas Gift’ with Alejandro Fernandez