John D. Cruickshank Joins Keynote Speakers in Hispanic Print Media Strategies at...

John D. Cruickshank Joins Keynote Speakers in Hispanic Print Media Strategies at NAHP 2006 Chicago Ad Summit



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Washington, DC–(HISPANIC PR WIRE)–June 28, 2006–The National Association of Hispanic Publications, Inc. (NAHP, Inc) is proud to have John D. Cruickshank, publisher of the Chicago Sun-Times, speak on a panel about Hispanic publication trends at its 2006 Chicago Ad Summit. The 2006 Ad Summit will run from August 24 -25 at the Allegro Hotel, in Chicago, IL. The objective of the event is to discuss the changes occurring in the U.S. Hispanic print industry by highlighting company trends and strategies as well as effective advertising campaigns in contemporary Hispanic press.

Cruickshank’s publication has chosen to partner with the Hispanic publication Viva Chicago, revealing one of the three strategies many mainstream publications are engaging in using Hispanic publications to reach Hispanic media consumers. The other two trends recently witnessed in the print industry are launching new Hispanic publications such as Dallas’ Al Día and Chicago’s Hoy, as well as some well-established mainstream publications purchasing Hispanic publications, such as the Washington Post acquisition of El Tiempo Latino and the Atlanta Constitution’s acquisition of Mundo Hispanico. Cruickshank will be presenting an industry panel discussion focusing on these market trends in the Hispanic print industry during a Luncheon on Friday, August 25.

“Reaching Hispanic media consumers is a growing consideration for many advertisers and major publications,” said Executive Director and CEO of NAHP Tom Oliver. “Cruickshank will lead a market-oriented discussion about one strategy to grow his newspaper through a partnership. This is exciting, cutting-edge industry insight.”

The Chicago Sun-Times is an urban-designed tabloid with hard-hitting cover stories. It was the professional home of film critic Roger Ebert for several years. The publication grew out of a merger in 1948 with the Chicago Sun and the Chicago Daily Times.

For more information or to register for this event, please call 202-662-7250.

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with 150 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications and affiliated media associates reach more than 50 percent of Hispanic households in throughout the U.S. every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.

John D. Cruickshank Joins Keynote Speakers in Hispanic Print Media Strategies at NAHP 2006 Chicago Ad Summit