New York, NY–(HISPANIC PR WIRE)–September 17, 2004–Johnnie Walker continues its partnership with Latinobaseball.com and will present Vladimir Guerrero with the Latino Player of the Year Award in Anaheim, celebrating Hispanic Heritage month. Johnnie Walker and Latinobaseball.com celebrate the success and contributions of Latino Baseball Players in New York City, Anaheim and Chicago. The event is the second of three coordinated. The first, took place in New York City where Alex Rodriguez was honed with such recognition on September 3, and the final event is schedule for September 29, in Chicago, where baseball player Amaris Ramirez will be presented the Award. The brand recognizes the sportsmanship, talent and dedication of the Latino stars of the ‘diamond’ that have made a significant contribution to America’s favorite pastime.
“Johnnie Walker is all about personal progress and individual journeys, and we are proud to celebrate Hispanic Heritage month and the success that Latino Baseball players have experienced on their journeys,” said Manny González, Senior Brand Manager for Johnnie Walker.
Hispanic Heritage Day at the Ballpark celebration “Latin-izes” the selected stadiums with live music, culture and “Latino successes in Baseball.” The event, which is organized by R. Paniagua Inc., includes a pre-game video scoreboard presentation and “100 years of Baseball,” a historic exhibition of some of the great players of the Caribbean Major Leagues.
R. Paniagua, Inc. (RPI) is he broadcast rights holder of the 2004 Caribbean World Series and is a nationally recognized leader in Hispanic market events, sports and lifestyle publications. For the past ten consecutive years, RPI has celebrated Hispanic Heritage month through the promotion of Hispanic Heritage Day at the Ballpark in baseball stadiums and through the Latinobaseball.com Player of the Year presentation.
About Johnnie Walker
The Johnnie Walker portfolio features five exemplary whiskies – Black Label, Red Label, Gold Label, Green Label and Blue Label – imported and distributed in the United States by Diageo North America. Johnnie Walker Green Label will be widely available in the US later this year. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Crown Royal, as well as Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 200 markets around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.
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Johnnie Walker(R) Black Label(R), Blended Scotch Whisky, Imported 12-year-old, 40% Alc./Vol. (80°) (C)2004 Imported by Diageo North America, Inc., Stamford, CT
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