New York, NY–(HISPANIC PR WIRE)–June 8, 2004–Johnnie Walker is offering Miami and Ft. Lauderdale residents the opportunity to celebrate their fathers with a special “Twin-Pack,” which includes two 750 ml bottles of Johnnie Walker Black Label and a 200 ml bottle of Johnnie Walker Gold Label. All three bottles are showcased in an attractive gift box – perfect for a special Father’s Day gift. To inform South Florida residents of this innovative gift package, Johnnie Walker has launched an advertising campaign on selected radio stations and in local newspapers. The “Twin Pack” package is available in limited quantities at participating retailers.
While Johnnie Walker is offering this special “Twin-Pack” in selected U.S. markets, the brand is placing a very special emphasis on the Miami-Ft. Lauderdale area. Not only is Miami-Ft. Lauderdale the nation’s most affluent Hispanic market, but for a long time it also has been the home of some of Johnnie Walker’s most loyal consumers. Johnnie Walker has recognized for many years that Hispanics have a high regard for premium brands. Unlike many brands who under-invest in the US Hispanic market, Johnnie Walker’s investment in this segment significantly over-indexes the Hispanic population.
“We realize how important Father’s Day is to our Hispanic consumers, so we decided to create something that we know would allow them to commemorate this special day”, emphasizes Manny González, Senior Brand Manager for Johnnie Walker. “The Johnnie Walker ‘Twin Pack’ is a great way to celebrate our fathers while allowing us, at Johnnie Walker, to say thank you to our most loyal Hispanic consumers.”
Johnnie Walker Black is a deep and complex flavored whisky – an unquestionable mark of power and refinement. As a luxury brand, it is exactly what the Hispanic consumer is looking for in a gift for his father.
With this gift, consumers will have the opportunity to enjoy all the attributes that Johnnie Walker Black Label has to offer while indulging in the ultimate whisky pleasure of Johnnie Walker Gold Label, an 18-year-old blend.
About Johnnie Walker
The Johnnie Walker portfolio features five exemplary whiskies – Black Label, Red Label, Gold Label, Green Label and Blue Label – imported and distributed in the United States by Schieffelin & Somerset Company, a joint venture between LVMH Moet Hennessy Louis Vuitton and Diageo. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality.
About Schieffelin & Somerset Co
Established in 1794, Schieffelin & Somerset Co. has developed into one of the leading importers of premium wines and spirits in the United States. Today it is co-owned by two of the world’s most prestigious conglomerates, MoetHennessyLouisVuitton (LVMH) and Diageo. The S&S Co. portfolio includes such products and premier brands as Moet & Chandon Champagnes, Grand Marnier Liqueurs, Hennessy Cognacs, Johnnie Walker Scotch Whiskies, Tanqueray Gin, J&B Scotch Whisky, Dom Pérignon Champagne, Ruffino Italian Wines, Tanqueray Sterling Vodka, Buchanan’s Scotch Whiskies, Cîroc Vodka, Chandon California Sparkling Wines, Terrazas de las Andes Wines, Casa Lapostolle Chilean Wines, Pinch Scotch Whisky, and The Classic Malts Scotch Whiskies. Headquartered in New York City, the company maintains seven regional offices in New Jersey, Illinois, Florida, Texas, and northern and southern California.
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Schieffelin & Somerset Co.
Senior Brand Manager
The Vidal Partnership