Johnson & Johnson Consumer Companies, Inc Launches National Hispanic Health & Wellness...

Johnson & Johnson Consumer Companies, Inc Launches National Hispanic Health & Wellness Program

Popular radio host Dra. Aliza will make special appearance at tour in San Antonio


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Skillman, NJ–(HISPANIC PR WIRE)–April 7, 2005–As part of its mission to improve the health and well-being of families, Johnson & Johnson Consumer Companies, Inc. announces Vida Nuestra, a bilingual, interactive health tour, which will visit various cities across the U.S. to reach Hispanics with important health information. The tour will last through October visiting communities in California, Texas, New Mexico and Arizona.

The tour will encompass an interactive exhibit that will appear at select Wal-Mart locations and major Hispanic events across the country. The exhibit will resemble a Placita, where visitors can walk through an imaginary “home” passing through each room to examine its contents, which will include health-related information.

Upon exiting the Placita, visitors enter the self-discovery area of the tour, where they can participate in numerous health assessments, including body mass index, diabetes risk assessment and blood pressure screening. As individuals conclude the Vida Nuestra experience, they receive a free custom bilingual health magazine with accompanying product samples and literature.

“We always strive to better serve the needs of Hispanic families,” said Rosalinda Markels, franchise director, Hispanic Business Unit at McNeil Consumer & Specialty Pharmaceuticals, a division of McNeil-PPC, Inc. “We realize there is a lack of bilingual health information available that reaches this audience and this tour is one of our latest initiatives to close the gap and help improve the lives of the Hispanic community.”

Dra. Aliza, a renowned medical professional and health educator who currently serves as host of her own radio show on Univision Radio, will make a special appearance at the San Antonio stop to interact with the community and stress the importance of healthy living.

“I am happy to support Johnson & Johnson Consumer Companies, Inc. on such a beneficial initiative for our community,” said Aliza. ”I hope families will take advantage of this tour and seek out information that they can use to better care for themselves and their whole family.” Aliza adds, “Healthy parents have healthy children. It is important for parents to take a proactive approach regarding the well-being of their families, especially in guiding their children into becoming healthy adults. Through Vida Nuestra, families can access valuable information and take a step in the right direction towards improving their lives.”

Vida Nuestra Participating Companies

— Johnson & Johnson Consumer Products Company, division of Johnson & Johnson Consumer Companies, Inc. develops and markets baby care, wound care and skin care products that address the needs of the consumer and health care professionals and incorporate the latest innovations. The portfolio includes heritage brands JOHNSON’S(R) Baby and BAND-AID(R) Brand as well as leading skin care brands such as AVEENO(R) and CLEAN & CLEAR(R).

— LifeScan, Inc., is dedicated to improving the quality of life for people with diabetes by developing, manufacturing and marketing a wide range of glucose monitoring systems and software for use by people with diabetes and by health care providers. The ONETOUCH(R) Brand of consumer and institutional products includes portable electronic meters and disposable reagent test strips to provide accurate, less painful glucose readings and the software tools to transform this information into actionable health care decisions.

— McNeil Consumer & Specialty Pharmaceuticals, a division of McNeil-PPC, Inc., markets prescription pharmaceuticals and over-the-counter (OTC) products. Prescription products include CONCERTA(R) (methylphenidate HCl) CII for attention deficit hyperactivity disorder and FLEXERIL(R) (cyclobenzaprine HCl) 5 mg for relief of muscle spasm associated with acute painful musculosketal conditions. The company’s OTC products include complete lines of TYLENOL(R) Acetaminophen and MOTRIN(R) IB Ibuprofen products for adults and children. Other McNeil brands include IMODIUM(R) A-D anti-diarrheal, ST. JOSEPH(R) Adult Regimen Aspirin and NIZORAL(R) A-D Shampoo.

— McNeil Nutritionals, LLC, is a global marketer of innovative nutritional products. Its brands include SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend for Baking, VIACTIV(R) Soft Calcium Chews, VIACTIV(R) Multi-Vitamin Chews, LACTAID(R) Milk and Dietary Supplements and BENECOL(R) Spreads and Smart Chews.

— Personal Products Company, a division of McNeil-PPC, Inc., is a leader in the consumer oral health market with REACH(R) floss and ACT(R) rinse. ARESTIN(R) (minocycline HCl 1mg) is a technological advance for the adjunct treatment of periodontal disease. Personal Products is also in the women’s health market with MONISTAT(R) vaginal yeast cures and K-Y(R) personal lubricant. The company’s line of sanitary products includes CAREFREE(R) pantiliners, o.b.(R) tampons and STAYFREE(R) maxi pads.

— Vistakon, a division of Johnson & Johnson Vision Care, Inc., pioneered the concept of disposable contact lens wear in 1987 with the introduction of ACUVUE(R) Brand Contact Lenses. The ACUVUE(R) Brand family of lenses is the most prescribed by eye care professionals worldwide today. Vistakon, headquartered in Jacksonville, FL, manufactures and markets the first, second and third best-selling contact lenses in the world: ACUVUE(R) 2 Brand Contact Lenses, 1-DAY ACUVUE(R) Brand Daily Disposable Contact Lenses and ACUVUE(R) Brand Contact Lenses. Vistakon also manufactures ACUVUE(R) Brand TORIC Contact Lenses for people with astigmatism. ACUVUE(R) 2 COLOURS(TM) Brand Contact Lenses allows people to change their eye color every day or for a special occasion. With the introduction of ACUVUE(R) ADVANCE(TM) Brand Contact Lenses with HYDRACLEAR(TM), Vistakon provides a family of products to meet the majority of vision care needs. ACUVUE(R), ACUVUE(R) ADVANCE(TM), HYDRACLEAR(TM) and VISTAKON(R) are trademarks of Johnson & Johnson Vision Care, Inc.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php

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Johnson & Johnson Consumer Companies, Inc Launches National Hispanic Health & Wellness Program