JOSE CUERVO LAUNCHES SPANISH LANGUAGE VERSION OF CUERVO.COM

JOSE CUERVO LAUNCHES SPANISH LANGUAGE VERSION OF CUERVO.COM



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NEW YORK–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 30, 2002–Jose Cuervo, the world’s leading tequila company, recently announced the launch of the Spanish language version of the Company’s website.

The English version was launched in 2001. With three main sections focusing on the Cuervo products, heritage and community, the easily navigable site provides a hip yet classic image of Jose Cuervo that speaks directly to Spanish speaking consumers. Created by DraftDigital, the site can be accessed at http://www.cuervo.com.

The site contains descriptions of the Cuervo brand portfolio and demonstrates how to use Jose Cuervo Especial in different recipes. Some fun suggestions include the Cuervo Tequini, the Cuervopolitan and the Cuervo Mojito. Cuervo.com also offers a detailed overview of the brand’s history and production process, including a family tree dating back to 1758 when Jose Anotoni Cuervo obtained a land grant from the King of Spain and cultivated the first blue agave plant, the source of tequila.

Other highlights include “Cuervo Invites,” an application that allows consumers to create interactive electronic invitations to events and parties; and “E-Cards,” a section enabling individuals to view and forward Cuervo advertisements to friends. Additionally, site visitors can download Cuervo images and music as well as learn about tequila terminology.

According to Sam Chadha, Integrated Marketing Manager, Jose Cuervo International, the global marketing division for the Jose Cuervo portfolio, “The goal of the website is to explain Jose Cuervo’s unique heritage as the original tequila maker in Mexico, and allow Spanish speaking consumers to interact and become familiar with the brand through distinctive brand recipes and on-line experiences.”

“Jose Cuervo is a global brand and the launch of a Spanish language website demonstrates the company’s commitment to having a dialogue with Spanish speaking consumers worldwide,” says Maria Mandel, Vice President – Director of Interactive Marketing, DraftDigital.

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world, exporting more than 50 million liters annually. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, Jose Cuervo Tradicional and Jose Cuervo Reserva de la Familia. Additionally, the Company also produces Jose Cuervo Margarita Mix and Jose Cuervo Authentic Margaritas.

DraftDigital has been identified as the #15 interactive agency in Adweek. DraftDigital’s integrated approach and full suite of digital services create one business-building effort for clients that simultaneously builds their brands and delivers superior results in the digital environment.

–30–bw/ny*

CONTACT:

Jose Cuervo International

Bevin Gove, 212/590-0263

JOSE CUERVO LAUNCHES SPANISH LANGUAGE VERSION OF CUERVO.COM