Jose Cuervo Finalizes Its Roster of Stars for Soccer Celebrations Across the...

Jose Cuervo Finalizes Its Roster of Stars for Soccer Celebrations Across the United States

Five former Mexican National Team players, five former US Soccer players, and television celebrity Poncho de Anda suit up for Jose Cuervo Tradicional


Jose Cuervo Finalizes Its Roster of Stars for Soccer Celebrations Across<br /> the United States

PR Newswire

3 pt

    NEW YORK, June 7
/PRNewswire-HISPANIC PR WIRE/ — Jose Cuervo, the world’s first tequila maker,
will celebrate the highly anticipated kick-off of the most important
international soccer tournament on the planet with events across the United
States. Jose Cuervo Tradicional has called up a team of eleven stars to suit up
and join fans at Pep Rallies and Viewing Parties taking place in Chicago, Las
Vegas, Houston, Dallas, Phoenix and Denver, from June 10-12, 2010. As official
sponsor of US Soccer and the Mexican National Team, the brand is culminating
its three-year campaign that uses soccer as a vehicle to promote social


    The festivities begin
on June 10th, as five Mexican soccer legends host rallies to motivate fans to
support their team on the eve of their historic inaugural match. Pavel Pardo,
Ramon Ramirez, Benjamin Galindo, Martin Zuniga and Rafael "Chiquis"
Garcia will also host Viewing Parties the morning of June 11th joining billions
of people around the globe to watch Mexico vs. South Africa. The following day,
June 12th, five former US Soccer Team players will host Viewing Parties to
watch USA play against England. Joe Max-Moore, Paul Caliguiri, Kevin Hartman,
Chris Armas and Thomas Dooley will joins fans in the festivities. Topping off the
Jose Cuervo soccer roster is Alfonso "Poncho" de Anda, the
Mexican-born television celebrity, television host, and avid soccer fan who
will symbolically captain the Chicago parties, joining Pavel Pardo to energize
the crowds in the "Windy City." 


    "This is a very
important moment for those of us who love soccer and support the Mexican
National Team. I am proud to join Jose Cuervo Tradicional in this major
celebration, particularly since we are promoting a message of
responsibility," says Pavel Pardo. "It is an honor to represent
Mexico on the world stage. Each one of us will proudly promote celebrate our
culture wherever we are," adds the soccer legend.


    Pavel Pardo, who will
travel to Chicago for the Jose Cuervo events, wore the green jersey during the
2006 international tournament, participated in the 2010 qualifiers and is an
active player with Club America. In Chicago, Pardo will be joined by famed
television star Poncho de Anda at the brand’s main events which will gather
hundreds of soccer fanatics at Chitown Arena. 


    "I’m delighted to
join a brand like Jose Cuervo whose rich heritage connects deeply with all
Mexicans," says Poncho De Anda. "These soccer players are the heroes
of our sport; they embody the green jersey and its representation of Mexican
pride. We will have fun in Chicago celebrating our roots and preparing to
support our team," he adds.


    The Pep Rallies on June
10th will include soccer-related activities, interactive games, fan contests,
giveaways, prizes, and the opportunity to meet some of the great Mexican soccer
legends. On the morning of June 11th, the Mexican team Viewing Parties will be
hosted by the former players to provide fans a chance to watch the game on
television with hundreds of fans.


    Poncho de Anda and the
former Mexico and USA soccer players will host Jose Cuervo Tradicional events
as follows:


    Roster by Location:


June 10, 2010

Mexican National Team
Pep Rallies

June 11, 2010

Mexico vs South Africa
Viewing Parties


Poncho de Anda         Chicago

Pavel Pardo            Chicago

Ramon Ramirez          Las Vegas

Benjamin Galindo       Houston

Martin Zuniga          Denver

Garcia       Phoenix



June 12, 2010

US Soccer Team Viewing

USA vs. England

Chris Armas            Chicago

Joe Max-Moore          Las Vegas

Kevin Hartman          Dallas

Thomas Dooley          Denver

Paul Caligiuri         Phoenix



    Jose Cuervo is the
largest producer of tequila throughout Mexico and around the world.  The Jose Cuervo portfolio of tequilas
includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo
Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo
Reserva de la Familia, Jose Cuervo Platino, Jose Cuervo Golden Margaritas,
Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more
information, visit


    Jose Cuervo Tequilas
are imported and marketed in the United States by Diageo North America, a
subsidiary of Diageo plc.  Diageo is the
world’s leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, wine and beer categories.  These brands include: Johnnie Walker,
Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and
Beaulieu Vineyard and Sterling Vineyards wines.  Diageo is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands and performance, visit


    Media Contact:

    Patricia L. Taylor

    The Jeffrey Group

    (212) 620-4100 Ext. 112


SOURCE  Jose Cuervo

Jose Cuervo Finalizes Its Roster of Stars for Soccer Celebrations Across the United States