Jose Cuervo Unveils Ten Murals for the “Tradicional Mural Project 2012”

Jose Cuervo Unveils Ten Murals for the “Tradicional Mural Project 2012”

Leading Global Brand Gives Ten Artists the Opportunity -- Through the Creation of Murals -- to illustrate What it Means to Be Latino in the U.S.


CHICAGO, Nov. 9, 2012 /PRNewswire-HISPANIC PR WIRE/ — Jose Cuervo Tradicional — Mexico’s No. 1 super-premium tequila with the same recipe used in Cuervo’s original tequila in 1795 — last night unveiled 10 murals as part of its Tradicional Mural Project 2012. The murals were created by 10 legal drinking age artists from across the United States commissioned by the brand to create original artwork inspired by their passion for Latin culture. The murals will be showcased on Facebook starting January 15th through February 28th, 2013 for public voting, with one winning artist earning a $15,000 grant as well as a $15,000 donation to the community that they represent. All consumers 21 years of age and older will be eligible to vote at the Jose Cuervo Tradicional Mural Project’s Facebook page at .

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“We were very impressed by the beauty and diversity of each of the murals as well as the depth of talent of our Jose Cuervo Tradicional Mural Project artists,” said Roy Danis, Managing Director, Jose Cuervo International. “It was very interesting to see how each artist interpreted and celebrated the meaning of being a Latino in the US and how Jose Cuervo Tradicional was a part of that, especially within Mexico’s history and culture. We hope adult consumers enjoy the murals and feel inspired by how Latino heritage is shaping the new face of America.”

Jose Cuervo Tradicional gave the artists license to interpret the influence of Latino heritage in the United States. The artists utilized various painting techniques and explored themes such as music, education, the importance of family and how all of these aspects have contributed to the nation’s melting pot. The 10 artists, selected on the basis of submitted art portfolios and a personal essay, were given thirty days to complete their murals. The states and regions represented by the Tradicional Mural Project 2012 include New York, Northern California, Southern California, Florida, Illinois, Arizona, Texas, Washington, Georgia and Nevada.

The National Association of Latino Arts and Cultures (NALAC) has been serving as a consultant for the Jose Cuervo Tradicional Mural Project 2012 to increase visibility for the contest within the arts community. As part of this arts consultancy, NALAC will continue to work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and nonprofit organizations.

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit .


Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at . For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

When enjoying this product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world’s largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

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Jose Cuervo Unveils Ten Murals for the “Tradicional Mural Project 2012”