800 HIGH SCHOOL STUDENTS AND LATINO MUSIC STARS DESTROY THOUSANDS OF PIRATED...

800 HIGH SCHOOL STUDENTS AND LATINO MUSIC STARS DESTROY THOUSANDS OF PIRATED CDS TO KICK OFF NATIONAL HISPANIC MUSIC ANTI-PIRACY CAMPAIGN



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LOS ANGELES, CA–(HISPANIC PR WIRE)–December 5, 2002–Eight hundred high school students, led by Latin recording artists including Humberto Herrera, joined hands today to destroy thousands of pirated CDs as they kicked off “Mi Sueño Vale,” (My Dream Counts) a national awareness campaign that declares war against pirated and counterfeit Latino music.

Herrera, flanked by South Gate High School students, stomped on the pirated CDs as he led the school’s auditorium in a chant to “make their dreams count.” As he came off stage, Herrera said, “If people purchase my CDs – the real thing-they encourage record labels to help develop our talent. It’s important to raise awareness about music piracy among young people and encourage them to get involved in the Mi Sueño Vale campaign.”

Lindsay Cox, a South Gate High School student, was in total agreement. “Mi Sueño Vale helps us understand that when we purchase a pirated CD we’re not only killing many young people’s dreams, we’re also openly stealing from artists, producers, musicians, engineers, all those people who work in the factories…”

Counterfeit music is particularly high in the Hispanic community, as Latino music accounts for 5% of all U.S. music sales, but made up nearly 25% of illegal CDs and cassettes confiscated during the first six months of this year.

“If we don’t do something to stop the sale of illegal Latino music, it is possible that our Latino music culture will become extinct and deprive future generations of their dream of becoming musicians and recording artists. It’s a matter of principle,” said Rafael Fernandez, vice president for the Recording Industry Association of America, RIAA.

Mi Sueño Vale launched a national TV and radio PSA campaign with Latin music greats such as Shakira, Marc Anthony, La Ley and others, who hope to deliver the message that piracy affects not just those involved music today, but also decreases the opportunities of aspiring artists to ever bring their music to market.

Anthony Sandoval, South Gate High School Principal believes that “it is really important to ensure that our Hispanic kids support Latin music. We must support our artists, our community by doing things correctly. For example, buying legitimate music,” he concluded.

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CONTACT:

Maria Pis-Dudot

305-532-7950 ext. 64

800 HIGH SCHOOL STUDENTS AND LATINO MUSIC STARS DESTROY THOUSANDS OF PIRATED CDS TO KICK OFF NATIONAL HISPANIC MUSIC ANTI-PIRACY CAMPAIGN