Play. Compete. Believe in Your Dreams!

Play. Compete. Believe in Your Dreams!

Dannon and Cerritos Regional Soccer Club Create a Soccer Experience of a Lifetime


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CERRITOS, Calif., April 30 /PRNewswire/ — The Dannon Company and Cerritos Regional Soccer Club (CRSC) announced today an unprecedented partnership that will help benefit children by encouraging physical activity, international competition, and working to achieve their dreams. Working together, these two organizations have created the Dannon Invitational Cup At The Cerritos Memorial Challenge — a qualifying soccer tournament for the prestigious Danone Nations Cup tournament, the world’s largest soccer tournament for children, held annually in Paris, France.

The announcement of the Dannon-CRSC alliance was made on April 30th, in commemoration of the Day of the Child — or, in Latin America, El Dia de los Ninos — the day on which the contributions of children to their families and communities are recognized and celebrated.

“El Dia de los Ninos is a perfect occasion for our announcement, because Dannon is particularly committed to promoting health and well-being in the Hispanic community. Soccer is a passion among Hispanics and working with Cerritos Regional Soccer Club is the perfect setting to reach Hispanic youth and promote our well-being platform,” said Luciano Lopez-May, Director of Business Development for The Dannon Company.

The Dannon Invitational Cup At The Cerritos Memorial Challenge will be held at the Cerritos Sports Complex, May 24-26, 2008. Twenty-four Boys U-12 (under age 12) teams will participate in the Challenge. The winning team — including 14 players, one coach, and one chaperone — will travel to Paris this September, courtesy of The Dannon Company, to represent the United States at the Danone Nations Cup, which will be held September 4-7, 2008.

The theme of the Danone Nations Cup is “Believe in Your Dreams.” To help the young competitors of the Challenge do just that, The Dannon Company and CRSC have enlisted the support and mentorship of two renowned professional soccer players from Southern California, who will be working with the coaches of the winning team to provide mentoring, training, and inspiration to the players.

“Since this is only the second time the U.S. has had a team participate in the Danone Nations Cup, we want to give the winning team the confidence to perform in an international arena and to enjoy the camaraderie, passion and sportsmanship that comes from playing and sharing with teams from over 40 countries,” said Lopez-May. “And, who better than Raphael Wicky, a World Cup veteran with over a decade’s professional experience in Germany, Spain and Switzerland, and soccer legend and current head coach Preki Radosavljevic, a two-time MLS Most Valuable Player and one of the most prolific attacking players in league history to encourage the team to achieve their dreams,” added Lopez-May.

Raphael Wicky and Preki will participate in a soccer clinic for the winning team prior to their departure to Paris. “As a former player and coach it gives me great pleasure to mentor the next generation of soccer players. Soccer is not just a sport; it is a passion that has shaped my life. As dreams go, earning the right to represent the U.S. in the Danone Nations Cup at the age of 12 can’t be beat,” said Preki.

“I’m extraordinarily pleased to have been asked to mentor the Dannon Invitational Cup winners, it’s always a thrill to see young players achieve their potential. I’d like to inspire our team to go and play their best game — but, most importantly, to enjoy the game, make new friends and be proud to have earned a once in a lifetime experience to compete with the best teams from all over the world,” added Raphael Wicky.

Founded in 1984, the Cerritos Regional Soccer Club (http://www.crscsoccer.com) develops complete soccer players physically, mentally, and emotionally, by providing the tools and skills needed to perform to their maximum athletic potential. CRSC also promotes the importance of education and good personal habits in preparing for self-sufficiency and leadership. The hand-selected players of CRSC teams share a passion for soccer with a desire for training in order to be recognized as top college prospects and potential national team players.

The Dannon Company (http://www.dannon.com) is America’s founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT. The company produces and sells approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is owned by Groupe Danone, one of the world’s leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

Participating Teams as of April 29

1. Miramar Optimist Strikers (Pembroke Pines, Florida)

2. Las Vegas Premier White (Las Vegas, Nevada)

3. Sereno SC White (Phoenix, Arizona)

4. Juventus Sports Club (San Francisco, California)

5. Celtic Harps (Rancho Cucamonga, California)

6. LAFC (La Canada, California)

7. Arsenal FC (Murrieta, California)

8. SMU Blue (Santa Monica, California)

9. FC Barcelona (Burbank, California)

10. FC Barcelona Blue (Pasadena, California)

11. PV Raider Black (Rancho Pales Verde, California)

12. Albion SC White (San Diego, California)

13. San Juan Lightning (Sacramento, California)

14. Manchester United FC (Redlands, California)

15. San Diego Surf White (San Diego, California)

16. LBSC Black (Long Beach, California)

17. Fullerton Rangers (Fullerton, California)

18. West Coast FC (Mission Viejo, California)

19. South Bay Force SC (Redondo Beach, California)

20. Legends SC (Chino Hills, California)

Play. Compete. Believe in Your Dreams!