Glendale, CA–(HISPANIC PR WIRE)–September 20, 2007–NESTLÉ JUICY JUICE today announced the launch of Talleres JUICY JUICE, a national campaign designed to promote good nutrition and physical activity among Hispanic children and their families. As part of the program, Nestlé is partnering with local Hispanic health and community organizations nationwide to host “charlas,” or community meetings with Nutritionist and Health Expert Claudia Gonzalez. The program aims to educate Hispanic parents on good nutritional habits and exercise through special classes, seasonal healthy recipes and fun activities during the fall and winter months.
Obesity has become a huge concern in the US, especially for Hispanic families and their children. The National Center for Health Statistics states that obesity is a chronic illness that currently affects more than 15 percent of children ages 6 to 11, resulting in many health and social consequences as these kids enter adulthood. Hispanics and their children have been predominantly affected, with 50 percent of Hispanic children having a high risk of obesity, according to the U.S. Center for Disease Control and Prevention.
Claudia Gonzalez, author of the award-winning book “Gordito Doesn’t Mean Healthy” and sought-after health and nutrition expert, will guide parents and children through a better, healthier lifestyle with simple cooking tips and activities. From September through December of this year, Gonzalez will teach special classes and appear at local community gatherings and health events in top Hispanic markets.
“It is important to educate Hispanic families about good nutrition practices and encourage them to live an active lifestyle together,” said Gonzalez. “In addition to serving more fruits and vegetables, parents can greatly improve their family’s health by doing simple physical activities such as walking around the block or dancing to Latin rhythms with their children.”
In order to reach out to Hispanic families, NESTLÉ JUICY JUICE is partnering with different community organizations nationwide to teach parents and children about how to apply healthy lifestyle habits to their daily routines. Participating organizations include The Parent Academy in Miami, Hispanic Family Services in New York, The Dallas Concilio, Chicago’s Hispanic Health Coalition and the Museum of Latin American Art in Los Angeles.
“Talleres JUICY JUICE addresses one of the most important issues Hispanic families face today: obesity and lack of physical activity,” said Victoria Nuevo-Celeste, marketing manager for NESTLÉ JUICY JUICE. “This national campaign focuses on education and lifestyle change for Hispanic parents and their children through smart, simple solutions they can apply to their everyday routine. By incorporating fruits and vegetables in creative ways and by choosing 100% fruit juices such as JUICY JUICE, parents will significantly improve their children’s health.”
The Talleres JUICY JUICE will kick off with a family learning event in Miami on September 20, touring to Dallas, Chicago and New York during October and November, and ending on December 15 in Los Angeles with a special holiday event.
About Nestlé USA
Named one of “America’s Most Admired Food Companies” in Fortune magazine for the tenth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLÉ(R) TOLL HOUSE(R), Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well to known Nestlé brands include: NESTLÉ(R) TOLL HOUSE(R), NESTLÉ(R) NESQUIK(R), NESTLÉ(R) COFFEE to MATE(R), NESTLÉ(R) GOOD START(R), STOUFFER’S(R), LEAN CUISINE(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFÉ(R), NESCAFÉ(R) TASTER’S CHOICE(R), NESTLÉ(R) JUICY JUICE(R), BUITONI(R), POWERBAR(R), NESTLÉ(R) CRUNCH(R), NESTLÉ(R) BUTTERFINGER(R), and WONKA(R). Nestlé USA, with 2006 sales of $8.5 billion (includes Nestlé Nutrition), is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2006 sales of $79 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.