Julieta Venegas Speaks Tr3s

Julieta Venegas Speaks Tr3s

Julieta Venegas Takes Over Times Square on June 17th


NEW YORK, May 14 /PRNewswire-HISPANIC PR WIRE/ — In celebration of the highly anticipated worldwide premiere of “Julieta Venegas MTV Unplugged,” MTV Tr3s is giving Julieta fans an unprecedented and intimate look at the Mexican singer/songwriter through its marquee “Artists Speaking Tr3s” superstar campaign, beginning on May 16th. The campaign will run for more than six weeks and features nine vignettes, co-created with Julieta, that show a side of her that fans have never before seen. There’s also exclusive programming, online and mobile experiences and several exclusive performances and appearances that make up “Artists Speaking Tr3s: Julieta Venegas.”

“In this Artists Speaking Tr3s campaign, Julieta is literally surrounded by LOVE because it is a recurring source of inspiration for her,” explains Jesus Lara, Senior Vice President of Music and Talent, MTV Tr3s and MTV/VH1 Latin America.

Created by the MTV Tr3s On-Air Promotions team in collaboration with the artist, Julieta’s nine vignettes feature stripped down versions of the world to provide a clean and aesthetic place where Julieta plays, talks and interacts with LOVE. The vignettes explore the different ways and forms in which she does this, from living it, talking about it, using it and expressing it in her writing, music and songs.

In addition to the extensive on-air promo campaign, Julieta will also be featured in exclusive and multiplatform programming such as “Videologia” (May 26th at 9 PM) and “Making MTV Unplugged (May 26th at 9:30 PM) and the premiere of “Julieta Venegas MTV Unplugged” (June 5th at 9 PM).

Starting May 16th, viewers can learn more about Julieta’s MTV Unplugged by visiting http://www.unplugged.mtvtr3s.com. “Julieta Venegas MTV Unplugged” will be available in full on http://www.unplugged.mtvtr3s.com starting June 5th, and affiliated programming will be posted to the site prior to the show’s airdate. Throughout the campaign, users can learn more about Julieta via her MTV Tr3s artist page packed with music videos new and old, Artists Speaking Tr3s vignettes, a behind-the-scenes of Artists Speaking Tr3s video exclusive, photos, bios and more. MTV Tr3s Mobile will feature long-form versions of the on-air promos.

On June 17th, New York’s Times Square will be flooded with fans anxious to catch a glimpse of Julieta as she makes an appearance on “Mi TRL,” which will be projected on a public jumbo 44 1/2 foot video screen for all to see. Julieta will follow her “Mi TRL” taping with an appearance at the Virgin Megastore at 7 PM where she will autograph copies of her “Julieta Venegas MTV Unplugged” CD/DVD, which is being released the same day by Sony/BMG. “Mi TRL” featuring Julieta airs on June 19th at 4 PM.

The “Artists Speaking Tr3s” campaign with Julieta Venegas wraps up on Saturday July 12th when the channel sponsors a free concert with her as part of New York Summerstage.

“Julieta Venegas is one of those rare artists who is known not only for her amazing musical talent but also for her distinct interpretive style which has earned her fans throughout the world,” added Lara. “Julieta was the muse of LOVE in our Artists Speaking Tr3s campaign and only MTV Tr3s is able to present her in such an innovative way. It was exciting to provide her with the creative platform of the Artists Speaking Tr3s campaign and we are thrilled to provide our audience with such a special look at her and her music.”

MTV Tr3s selects superstar Latino artists throughout the year for its “Artists Speaking Tr3s” campaign and collaborates with them on the creation of distinctive, customized spots that offer fans the most intimate television programming experience — an unprecedented and unique look at their favorite artists, their music and their lives. Previous “Artists Speaking Tr3s” artists include Aventura, Enrique Iglesias, and AB Quintanilla.

“Julieta Venegas MTV Unplugged” provided an acoustic platform for Julieta to showcase new songs and perform some of her biggest hits in an intimate setting before a live audience. During the show, she integrated an eclectic mix of rhythm and harmony by incorporating an array of instruments including the tuba, clarinet, xylophone, flute and a string quartet, among others, giving a new twist to some of her classic hits such as “Limón y Sal,” “Lento” and “Me Voy.” New songs included “El Presente”, “Algún Día”, “Mira la Vida” and “Ilusión.”

MTV Tr3s (http://www.mtvtr3s.com) is the most widely distributed TV network dedicated to superserving today’s bicultural Latino youth and is currently seen in 6.3 million Hispanic TV households and 33.3 million total TV households. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture. In addition to music programming, the MTV Tr3s programming slate features lifestyle series, news, documentaries and other long-form programs.

Julieta Venegas Speaks Tr3s