Kaiser Permanente Introduces Website for Bilingual Latinos

Kaiser Permanente Introduces Website for Bilingual Latinos


Pasadena, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–September 8, 2005–With the words “Because you live in two worlds, our web site does too,” Kaiser Permanente announced today that it has launched an innovative bilingual model on its award-winning website designed to provide health information linked from English to Spanish, en Español, side by side.

La Guia at http://www.kp.org/espanol is the new guide for Kaiser Permanente members that provides them with online health information in Spanish. It is designed to meet the needs of members who are either more comfortable with Spanish or are bilingual and want to look up health information for a Spanish-speaking family member. The majority of Kaiser Permanente members surveyed said that a “side-by-side” model (having La Guía and the icon [ñ] on English pages) is logical and useful. English and Spanish can be used together, rather than creating a separate stripped-down Spanish site. Latino testing showed a stand alone, Spanish-only sub-site would provide less value to bilingual audiences than the side-by-side solution.

Users can browse the site in English and click the [ñ] icon to see relevant Spanish content. La Guia will direct users to several Spanish resources, including a drug Encyclopedia with over 6,000 entries, a Healthwise(R) Online Spanish Health Encyclopedia with more than 200 topics, and articles on featured health topics with printable healthy living brochures.

Latinos are the largest ethnic group in Kaiser Permanente’s membership. Kaiser Permanente’s Latino members comprise 15.2% of membership, which is more than 1 million members Program-wide.

To access the new Spanish-language information, go to http://www.kp.org/espanol, http://www.kaiserpermanente.org/espanol, or http://www.members.kp.org, and look for the [ñ] symbol. The [ñ] on the English language page points to relevant Spanish content in La guía en español.

An online Flash video, in Spanish, is also available on La Guía en Español to explain how to find and use the Spanish features and content on http://www.kp.org. For prospective members, information in Spanish will be added in 2006.

Kaiser Permanente will use what is learned from the guide page model of the Guía site to expedite the addition of other languages to http://www.kp.org.

Kaiser Permanente’s strategy is to intermingle all languages in a single site, rather than to create a separate Web site for each language. Having information available in multiple languages on http://www.kp.org will allow Kaiser Permanente to attract, serve, and retain an increasingly diverse membership.

Kaiser Permanente is America’s leading integrated health plan. Founded in 1945, it is a nonprofit, group practice prepayment program with headquarters in Oakland, California. Kaiser Permanente serves the health care needs of 8.3 million members in 9 states and the District of Columbia. Today it encompasses the nonprofit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 140,000 technical, administrative and clerical employees and caregivers, and more than 11,000 physicians representing all specialties.




Socorro Serrano

(626) 405-5534

Kaiser Permanente Introduces Website for Bilingual Latinos