LOS ANGELES–(HISPANIC PR WIRE)-May 2, 2003–Nestlé’s Kerns® from Libby’s has announced the introduction of a new product to its line of tropical fruit nectars: Kerns® Aguas Frescas, a traditional Latino refreshment. Available in California and Arizona, the authentic tasting Kerns® Aguas Frescas come in three delicious traditional flavors: Horchata, Tamarindo and Fresa. Launch support starting in April includes a Spanish-language radio campaign and TV product integration, as well as promotions and public relations.
Aguas frescas is a traditional beverage popular in Mexico and other Latin American countries. Nestlé has captured the authentic flavors of aguas frescas and launched the first full line of refrigerated, ready-to-drink aguas frescas in the U.S. market.
Kerns® Aguas Frescas is the newest addition to the Kerns® product line. It was developed specifically with Hispanic consumers in mind. According to the 2003 Yankelovich Hispanic Monitor, “…Hispanic women are more likely than their mainstream counterparts to report high stress levels.” Now more than ever, Hispanic moms have less time to make the traditional beverages their families enjoy. Kerns® Aguas Frescas is a ready-to-drink product that responds to their need for greater convenience but still delivers great homemade taste.
For well over a century, Nestlé has been making the very best food and beverage products for families and their pets around the world. In the U.S., Nestlé’s other well-known brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Nestlé® Good Start® Baby Formula, Stouffer’s®, Stouffer’s® Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, Nescafé® Taster’s Choice®, Libby’s® Juicy Juice®, Buitoni®, Ortega®, PowerBar®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, Häagen-Dazs® ice cream, Nestlé® Drumstick® ice cream sundae cones, Purina® Dog Chow® and Cat Chow®, Purina® Friskies® canned and dry cat food, and Tidy Cats® and Tidy Cats Crystals® cat box filler. Nestlé USA is headquartered in Glendale, Calif.; Nestlé Purina PetCare Company is headquartered in St. Louis, Mo.; and Nestlé Ice Cream Company is headquartered in San Ramon, Calif. These companies, with more than 23,000 employees and collective annual sales of $11.6 billion in 2002, are part of Nestlé S.A. in Vevey, Switzerland, the world’s largest food company. For product news and media information, visit us at http://www/NestleNewsroom.com.
Yasmeen Muqtasid, (818) 551-3362
Aida Shalkow, (305) 858 94 95