Ketel One® Vodka and Men’s Book Chicago Support Chicago’s Leading Philanthropic Organizations

Ketel One® Vodka and Men’s Book Chicago Support Chicago’s Leading Philanthropic Organizations

Program Raises Money and Honors this Year's Modern Hispanic Gentlemen


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CHICAGO, Feb. 28, 2012 /PRNewswire-HISPANIC PR WIRE/ — Ketel One® Vodka and Men’s Book Chicago have partnered together to create the first-ever Chicago “Modern Hispanic Gentlemen” program to recognize outstanding gentlemen who support and impact Chicago’s philanthropic Hispanic community.

Three influential Hispanics, who embody the style and substance of a Ketel One modern gentleman, were selected and Ketel One® Vodka will make a donation to three local charities selected by each participant.

The four event series will run from March through June of 2012 and includes a celebration honoring each gentleman individually. In addition to Ketel One® Vodka’s donation, a silent auction will be held to help participants raise money for their charity. Below is the event schedule for each finalist and their selected charity:

March 6, 2012 – Eric Vazquez, Founder of CB Accelerate, and his charity the Illinois Education Foundation

March 28, 2012 – Emigdio Gamboa, Vice President of Marketing and Communications at Chicago Fire, and his charity, Urban Initiatives

May 21, 2012 – Jackson Miranda, Manager of Cultural Development for the Chicago White Sox, and his charity, Clara’s House

“We are truly pleased to be working with Ketel One on this program that identifies some of Chicago’s most philanthropic Hispanic figures,” said Amy Wimer, Publisher of Men’s Book Chicago. “Giving back to the community is one of the most important virtues a gentleman can possess and we are honored to recognize these modern gentlemen alongside Ketel One.”

Supporters of the charities, event series and the gentlemen are encouraged to celebrate the honorees responsibly by attending their individual event, enjoying cocktails and visiting the official Modern Hispanic Gentlemen website (http://www.modernhispanicgentlemen.com), which launched the week of Feb. 20. The program concludes with an exclusive event on Thursday, June 21, 2012 where the results of the auctions will be unveiled and one gentleman will be awarded an additional $2,500 donation to his charity.

For more information on the gentlemen and their charities, please visit http://www.modernhispanicgentlemen.com or the Ketel One page on Facebook at Facebook.com/KetelOne.

About Ketel One Vodka

With ten generations of Nolet family distilling passion and expertise, the success of the KETEL ONE® brand is built on one-to-one conversations with the bartending community. Launched in the United States in the early 1980s, Carolus Nolet Sr. was inspired by original recipes and techniques of his ancestors when he created the recipe for and distinctive personality of KETEL ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, super-premium blend crafted from small batches, using copper pot stills together with modern distilling techniques. The 19th century coal-fired pot still, Pot Still Number 1, otherwise known as “Distilleerketel # 1”, is one of the pot stills used in the production process and is the inspiration for the name of this Dutch vodka.

Each final production of KETEL ONE vodka is approved by a member of the Nolet family prior to bottling.

After extensive research, KETEL ONE CITROEN® flavored vodka was launched in 2000, created by infusing KETEL ONE vodka with citrus essential oil essence. Two different types of lemon from Sicily give the flavored vodka a lively, rich sweetness, whilst one variety from Spain gives a full, distinctive taste. Lemon from Guinea, West Africa results in a more intense character, whilst two varieties of lime from the Caribbean give KETEL ONE CITROEN flavored vodka an incredible note of freshness.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka and KETEL ONE CITROEN flavored vodka and to maximize global growth potential for the KETEL ONE brand.

KETEL ONE, KETEL ONE CITROEN, and the associated logos are trademarks of Double Eagle Brands N.V.

© Double Eagle Brands N.V. 2012

About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Please enjoy Ketel One® Vodka responsibly.

KETEL ONE Vodka. Distilled from Wheat. 40% Alc/Vol. ©2012 Imported by Ketel One USA, Aliso Viejo, CA.

KETEL ONE CITROEN Flavored Vodka. Distilled from Wheat. 40% Alc/Vol. © 2012 Imported by Ketel One USA, Aliso, Viejo, CA.

SOURCE Diageo

Ketel One® Vodka and Men’s Book Chicago Support Chicago’s Leading Philanthropic Organizations