Kia Motors America Sells Four Millionth Vehicle During Record-Setting Month Of May

Kia Motors America Sells Four Millionth Vehicle During Record-Setting Month Of May

Fastest-Growing Auto Brand in the U.S.[1] Achieves 21st Consecutive Monthly Sales Record; Fuel-Sipping Optima, Sorento and Soul are Kia's Top Performers in May


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IRVINE,
Calif.
,
June 1, 2012 /PRNewswire-HISPANIC PR WIRE/ — With a diverse line-up of
fuel-efficient, stylish and fun-to-drive vehicles that is attracting more new
customers to its showrooms, Kia Motors America’s (KMA) momentum continued with
best-ever May sales of 51,771 units, a 7.4-percent increase over the same period
last year. Year-to-date sales are up 18.7 percent, and May also saw the sale of
Kia’s four millionth vehicle in the U.S. (since entering the market in 1994) and
extended the brand’s run of consecutive monthly sales records to 21.

 

Vehicles that
achieve more than 30 mpg on the highway[2] accounted for 78 percent of sales in
May, while sales of the fuel-efficient 2012 Rio subcompacts, which can deliver
up to 40 miles per gallon[3] on the highway, increased 59.5 percent over the
same period in 2011. The record-setting May performance was driven by strong
demand for the brand’s two U.S.-built* products – the Optima midsize sedan and
Sorento CUV built at Kia Motors Manufacturing Georgia (KMMG) – as well as the
ongoing popularity of the Soul urban passenger vehicle.

 

“Kia has
experienced dramatic growth over the past few years, and our record-breaking
momentum continues as we gather industry-wide recognition for reliability, low
cost of ownership, increased residual values and outstanding brand loyalty,”
said Byung Mo Ahn, group president and CEO of KMA and KMMG. “Our line of
fuel-efficient vehicles combines cutting-edge technologies with world class
design to create a standout value formula, and we’ll have more new products and
technologies arriving in showrooms within the next year.”

 


Kia’s
Unprecedented Growth

Kia Motors is
one of the world’s fastest moving global automotive brands; from 2009-2011 Kia
launched more new vehicles in the U.S. than any other automaker, and under the
guidance of chief design officer Peter Schreyer earned a reputation as an
industry leader in automotive styling. Kia Motors America’s full line of
fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and
dramatically increased consumer awareness, perception and consideration for the
brand. In 2011, KMA recorded its 17th consecutive year of market share growth,
thanks in part to the largest increase of any major brand in perceived
quality[4] and the industry’s highest brand loyalty ranking[5]. Kia’s U.S.-based
manufacturing facility in West Point, Georgia – KMMG – is responsible for the
creation of more than 10,000 plant and supplier jobs and builds two of the
company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize
sedan*. Kia’s value and technology-laden lineup also includes the Sportage
compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan,
Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door
sub-compacts and Sedona minivan.

 


About Kia
Motors America

Kia Motors
America is the marketing and distribution arm of Kia Motors Corporation based in
Seoul, South Korea. KMA offers a complete line of vehicles through more than 755
dealers throughout the United States and serves as the “Official Automotive
Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales
total and became one of the fastest growing car companies in the U.S. Kia is
poised to continue its momentum and will continue to build the brand through
design innovation, quality, value, advanced safety features and new
technologies.

 

Information
about Kia Motors America and its full vehicle line-up is available at its
website – www.kia.com. For media information, including photography, visit
www.kiamedia.com.

 

 


MONTH
OF MAY

 

 



YEAR-TO-DATE


Model

2012

2011

 

 

2012

2011

Rio

4,019

2,519

 

 

18,728

9,979

Spectra

 

 

1

Forte

7,782

8,129

 

 

33,339

34,831

Optima

13,364

7,431

 

 

59,765

29,518

Amanti

 

 

1


Sportage

3,467

4,550

 

 

16,632

20,992

Sorento

11,077

11,936

 

 

46,698

51,765

Sedona

1,916

2,453

 

 

8,783

8,920

Rondo

4

 

 

44

Borrego

37

 

 

336

Soul

10,146

11,157

 

 

53,436

43,673

 

 

 

 

 

 

 


Total


51,771


48,212

 

 


237,381


200,060

 


* The Sorento
and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in
the United States from U.S. and globally sourced parts.

 

[1] Based on
5-year cumulative growth between 12-month retail sales for periods ending April
2007 and April 2012 of all U.S. automotive brands.

 

[2] EPA
Estimated. Actual mileage will vary with options, driving conditions, driving
habits, and your vehicle’s condition

 

[3] EPA fuel
economy estimates are 30 mpg/city and 40 mpg/hwy with 1.6L GDI engine. Actual
mileage will vary.

 

[4] Source:
Automotive Lease Guide Spring 2011 Perceived Quality Study.

 

[5] Source:
Experian Automotive Q2 2011 market analysis.

 


SOURCE 

Kia Motors
America

Kia Motors America Sells Four Millionth Vehicle During Record-Setting Month Of May