TROY, Mich.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 14, 2002–Kmart Corporation (NYSE:KM) announced today that it is sponsoring the United States Hispanic Chamber of Commerce’s (USHCC) 23rd Annual National Convention & Business Expo. The convention theme is “Hispanics Today…The Market of Choice.” The convention begins October 16 and runs through October 19, at the Los Angeles Convention Center, in Los Angeles.
A corporate member of the USHCC, Kmart has actively participated as a corporate sponsor of the annual Convention & Business Expo in the areas of Business and Procurement, Supplier Diversity and the Career Fair.
During the Convention on Friday, October 18, Kmart will recognize one of its outstanding associates, Angelina Letechipia from Commerce, California. Angelina is the first associate featured in the inaugural issue of Kmart’s La Vida in an Orgullo de la Comunidad (Pride of the Community) column. She will be presented with a framed reproduction of the article in which she was recognized for exemplary service to her community and customer care.
Presenting the award to Angelina Letechipia will be Kmart Store Manager, Celia Cradit; District Manager, Mike Fleissner; and Manager of Corporate Diversity, Jennifer Gamble. Also present will be George Herrera, USHCC President and CEO, and Elizabeth Lisboa-Farrow, USHCC Chair. The award presentation will take place within the Kmart exhibit booth on the convention show floor.
La Vida, is an entertainment and lifestyle newspaper publication containing information that resonates with the heritage and cultural nuances of the Hispanic community. Following the launch of the first Spanish-language weekly advertising circular for a national discount retailer, Kmart’s La Vida publication is another key element of Kmart’s multicultural marketing strategy. La Vida reaches more than 10 million Spanish-speaking consumers in the U.S. each month.
Chief Diversity Officer and Vice President of Logistics Human Resources, Lyman Locket stated, “It is an honor to recognize an outstanding associate, who really epitomizes customer care and continuously strives to improve shopper satisfaction. Angelina is representative of Kmart’s dedicated and highly diverse workforce, with more than 30 percent of our associate base coming from a multicultural background.”
“Kmart is like family. The managers care about store associates and provide great opportunities for us. Customer service is very important, and over the years, I’ve learned a lot from my customers…attitude is everything, leave personal problems at home, take care of your customers, treat them as family and they’ll come back again and again,” said Letechipia.
Letechipia has been an employee since 1979. She rose through the ranks at Kmart beginning as a part-time associate to quickly become the customer service manager, and is currently department manager of the Home and Office Department at the Commerce, California Kmart store on Whittier Boulevard.
Additionally at the Conference, at Kmart stores and Kmart distribution centers, the Company is increasing voter awareness by hanging posters encouraging all its associates to register and vote on November 5, 2002. Rock the Vote will be on-site at the Kmart booth to help conference attendees with voter registration and election information. Kmart works with organizations, such as Rock the Vote, dedicated to protecting freedom of expression and empowering people to change their world. For more information visit www.rockthevote.org.
Kmart Corporation is a $36 billion company that serves America with more than 1,800 Kmart and Kmart SuperCenter retail outlets and through its e-commerce shopping site, http://www.kmart.com.
The United States Hispanic Chamber of Commerce (USHCC) represents more than 1.2 million Hispanic-owned businesses and plays a major role in national economic agendas through the U.S. Government and Corporate America, as well as provides a strong network of business leaders. The USHCC is comprised of more than 250 Hispanic Chambers of Commerce and Hispanic business organizations and offers extension of agent network, B2B continuity and provides contract with small business owners.
Susan Dennis, 248/463-1021
Alturas Communications, Inc.
Nelda Carrizales Skevington, 210/497-5200 or 210/416-0418