The Latin Recording Academy® Returns to Rogers & Cowan as Agency of...

The Latin Recording Academy® Returns to Rogers & Cowan as Agency of Record for the 12th Annual Latin Grammy® Awards


LOS ANGELES, Nov. 1, 2011 /PRNewswire-HISPANIC PR WIRE/ — Rogers & Cowan has been selected as agency of record by The Latin Recording Academy® for the 12th Annual Latin GRAMMY® Awards. Rogers & Cowan was the agency of record for the first 10 Latin GRAMMY Awards telecasts and after a one year absence, The Latin Recording Academy has returned to this successful partnership. The agency was selected for its expertise in media relations, strategic planning and social media in the Latin and mainstream entertainment space. The announcement was made today by Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy and Tom Tardio, Rogers & Cowan CEO.


“We are pleased once again to partner with such a dedicated, hardworking and experienced organization as Rogers & Cowan,” said President/CEO Gabriel Abaroa Jr.. “Their extensive and diverse entertainment knowledge, impressive client experience and media relations savvy formulate for a productive relationship and we look forward to another exciting and successful Latin GRAMMY season.”

“Rogers & Cowan is proud to be renewing our partnership with The Latin Recording Academy, an organization that for over a decade has been dedicated to supporting the Latin music community,” stated Tardio. “Our team of seasoned PR and social media professionals will leverage our expertise in Latin music and music award show campaigns to support the Latin GRAMMY Awards, the premier awards show honoring excellence in the Latin recording arts and sciences.”

Executive Vice President Maureen O’Connor will lead the campaign from the firm’s Los Angeles office along with Vice President John Reilly, Heather Lewandoski, Jessica Erskine and Nordhia Centeno.

The 12th Annual Latin GRAMMY Awards will be held at the Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 10 and will be broadcast live on the Univision Network at 8 p.m. Eastern/7 p.m. Central. In addition, the broadcast also will be distributed internationally to more than 100 countries. For more information, please visit

About The Latin Recording Academy:

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at, and a Facebook fan at

About Rogers & Cowan

Rogers & Cowan is the world’s leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at Rogers & Cowan is a unit of the Interpublic Group of Companies.

Media Contact:

Latin Recording Academy: Lourdes Lopez, 310-392-3777,

Rogers & Cowan: Maureen O’Connor, 310-854-8116,

SOURCE Rogers & Cowan

The Latin Recording Academy® Returns to Rogers & Cowan as Agency of Record for the 12th Annual Latin Grammy® Awards