American Bible Society Finds New Groove in Reggaeton Partnership

American Bible Society Finds New Groove in Reggaeton Partnership

The CanZion Group signs three-year partnership to promote the Bible


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New York, NY–(HISPANIC PR WIRE)–May 18, 2007–American Bible Society announced today that its increasingly popular campaign, “La Biblia Es Mi Guía” (“The Bible is My Guide”), has garnered a new audience through a partnership with Latin Christian music label the CanZion Group. The new collaboration will include the release of a special album, A Fuego Con La Palabra, which will feature 14 original songs written by today’s most influential Christian Reggaeton artists specifically for the “La Biblia Es Mi Guía” campaign.

The American Bible Society and the CanZion Group have formed a three-year partnership that will include the promotion and distribution of A Fuego Con La Palabra in the United States and throughout Latin America. Leading Reggaeton artists Manny Montes, Dr. P, Quest and other chart-topping artists have donated their songs, time and talent for the album and events further promoting “La Biblia Es Mi Guía”.

“This is an exciting partnership that will help us deliver the message about the importance of Bible reading to all the corners of the world,” said Rev. Emilio A. Reyes, vice president, Hispanic/Latino Ministries of American Bible Society.

CanZion Group President Arturo Allen said, “CanZion is committed to strengthening the faith of believers and opening the hearts of those who are unfamiliar with the Word of God through its partnership with American Bible Society.”

“La Biblia Es Mi Guía” is a national Bible advocacy campaign focused on reaching Latinos throughout the U.S. and the world by collaborating with prominent figures to encourage Bible reading, so that individuals can experience its life-changing message. The award winning Christian/Latino rock band Salvador has been promoting La Biblia Es Mi Guía during their nationwide tour, and New York Yankee Pitcher Mariano Rivera recently kicked off a subway advertising campaign in New York.

About American Bible Society

Founded in 1816 and headquartered in New York, the mission of the American Bible Society is to make the Bible available to every person in a language and format each can understand and afford, so that all people may experience its life-changing message. The American Bible Society Web site is http://www.americanbible.org.

American Bible Society Finds New Groove in Reggaeton Partnership