The Green Beauty: Providing the Skin the Hydration it Needs

The Green Beauty: Providing the Skin the Hydration it Needs



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Los Ángeles, CA–(HISPANIC
PR WIRE)–June 21, 2004–Avocados are gaining popularity among beauty specialists
as a natural ingredient for skin care treatments. The popular green fruit contains
exceptional moisturizing properties.

“Applying the avocado
flesh over the skin as a mask in combination with other natural ingredients
is excellent for keeping skin hydrated, giving it smoothness and brightness
without clogging the pores,” said Tasha Noriega, founder and president
of Tasha & Co. (www.tashaandco.com), a company dedicated to the development
of innovative skin care products without the use of synthetic chemicals.

Being a Latina woman, Noriega
understands first hand the challenges that Hispanic women face when searching
for the right treatments for their different skin needs. Hispanic skin is often
a combination skin type. It tends to develop dark spots and uneven pigmentation,
a problem that Noriega addresses with her original skin care products.

Due to her experience treating
Hispanic women’s skin care problems, the Hass Avocado Board (HAB) asked
her to create three original avocado treatments that suit Latinas needs.

“You don’t need
complicated beauty treatments to be able to give your skin the attention it
requires,” said Noriega. “All that’s needed for an effective
nourishing face mask can be found in almost every kitchen.”

True to her principle, Noriega
developed a skin treatment recipe based on nutrient-dense Hass avocados, fruits
and vegetables, combined with yogurt and oatmeal. The recipe can be easily prepared
at home, and has three variations for different skin types. “This is a
great exfoliating mask. It helps to remove dead skin cells and even out the
skin tone, something of particular importance for Hispanic women,” said
Noriega.

Using avocados in her treatments
makes sense to Noriega. Containing a myriad of nutrients and vitamins, they
help to moisturize, exfoliate and enrich the skin. Avocados have more vitamin
E compared to the 20 most commonly consumed fruits and are considered by professional
beauty aestheticians to be an essential ingredient in treatments that help reduce
the appearance of the aging process.

Avocado beauty qualities
also include soothing properties that help smooth the skin.

Other beauty properties
can be found in the oil obtained from the avocado seed, containing avocadin.
This oil has softening and other qualities that help to reduce the appearance
of wrinkles. Its ability to penetrate the skin is the highest of plant oils,
including lanolin, olive, almond and soy-bean.

About HAB

The Hass Avocado Board was
formed to build market demand and sustain value for all Hass avocado producers
selling in the U.S. market. Through proven marketing strategies, state-of-the-art
technology and a spirit of cooperation that embraces over 20,000 growers in
five countries, the HAB is working to ensure the future success of the industry.

Exfoliating Nourishing Face
Mask

Ingredients

1/8 or 1 slice    
Hass ripe avocado

1/3 cup           
Oats

1/4 cup           
Plain yogurt

2 tbs.            
Ripe papaya with seeds

                  
(may substitute with mango)

3                  Fresh
strawberries

2                 
Green or red grapes with seeds

2 slices          
Cucumber

Preparation

1.  In blender, blend
oatmeal until it is powder like and set aside in a bowl.

2.  In blender, combine
avocado, yogurt, papaya, strawberries, grapes and cucumber. Blend well.

3.  Add oats to the
mix and blend slowly until the mixture becomes thicker. For a thicker consistency,
add more blended oats. For a thinner consistency, use fewer oats.

To Apply

1.  Massage Tasha &
Co.’s Viva la Vida Exfoliating Citrus Face Wash on the face and neck in
circular motion for a couple of minutes. Rinse thoroughly.

2.  Apply with a face
brush one or two layers of the Exfoliating Nourishing Mask and allow skin to
absorb for at least 15 to 20 minutes before rinsing off completely.

3.  Follow with Tasha
& Co. regimen of firming serum and light hydrating moisturizers.

4.  Take remaining
mask mix and apply liberally on hands. Scrub well into hands and other areas
that need exfoliation such as upper arms, elbows and knees for a few minutes.
Rinse well.

5.  Follow with Tasha
& Co. Fabulosa moisturizer to seal in the moisture, leaving hands and skin
silky soft and vibrant!

Benefits

Avocado nourishes the skin
and helps reduce irritation often associated following exfoliation of skin or
facials. Won’t clog pores or cause break outs.

Mask leaves skin smooth,
silky soft, nourished and revitalized!

(1) Source: U.S. Department
of Agriculture, Agricultural Research Service, 2003. USDA Nutrient Database
for Standard Reference, Release 16. Nutrient Data Laboratory Home Page, http://www.nal.usda.gov/fnic/foodcomp

NOTE TO EDITORS: A high-resolution
image is available at: http://www.hispanicprwire.com/index_in.php

–30–

CONTACT:
Jennifer Gonzalez,
(213) 489-8212

The Green Beauty: Providing the Skin the Hydration it Needs