Gardena, CA–(HISPANIC PR
WIRE – BUSINESS WIRE)–February 13, 2006–This week, Nissan North America, Inc.
(NNA) and four local Los Angeles community organizations are partnering to offer
free child passenger safety seat seminars to the public in support of National
Highway Traffic Safety Administration’s (NHTSA) National Child Passenger Safety
Week.
Nissan’s Quest for Safety(TM)
campaign is designed to educate parents and caregivers at the grassroots level
about child passenger safety. The seminars will focus on California’s child
passenger safety law, requiring children to be placed in child safety seats
or boosters until they are 6 years old or weigh 60 pounds. The seminars will
provide caregivers a hands-on demonstration on how to properly install a child
safety/booster seat. Nissan will have English- and Spanish-language educational
materials, as well as its own safety engineers available to perform child seat
demonstrations and answer specific questions about child seat safety. In conjunction
to Nissan’s Quest for Safety(TM) campaign, Nissan is committed to making sure
that every child rides in a safety seat or booster that properly fits in their
parents or guardians’ vehicles through Nissan’s Snug Kids(TM) program.
Driven by the desire to
provide safer vehicles to its consumers worldwide, Nissan has developed new
hardware and software components under its "Safety Shield" concept.
By developing new safety technologies and through Nissan’s Snug Kids(TM) and
Quest for
Safety(TM) community outreach
campaigns, Nissan desires to create a society free of traffic accidents.
"Automobile-related
accidents are the leading cause of death for young children," said Robert
Yakushi, director of product safety at NNA. "We are pleased to offer a
seminar that not only educates parents and caregivers about the importance of
child safety seats, but also may save a child’s life."
According to NHTSA, an average
of 7 children under the age of 15 were killed and 772 children were injured
each day in 2004. NHTSA’s research shows 80% of child restraints are not used
properly. Therefore, it is important to not only educate the community about
child safety, but also educate the community on the proper installation and
use of child safety seats.
Nissan’s Quest for Safety(TM)
seminars will be held at the following locations and times:
Monday
Tuesday
Wednesday
February 13
February 14
February 15
YWCA
Puente Learning LACOE
Time: 5-6:30 pm
Center Time:
11-12:30 pm
Time: 6-7:30 pm
Location:
Location:
Location:
YWCA Union Pacific
501 S. Boyle Ave. 400 W. Beach Ave.
Children’s
Center Los Angeles, CA
Inglewood, CA
4315 Union Pacific Ave.
Los Angeles, CA
Thursday
Friday
February 16
February 17
Puente Learning
H.O.L.A. Youth
Center
Time: 5-6:30 pm
Time: 6-7:30 pm
Location:
Location:
10000 Western Ave.
Lafayette Community Center
Los Angeles, CA
625 S. La Fayette Park Place
Los Angeles, CA
About Quest for Safety(TM)
Established in 1998 by Nissan
North America, Inc., the Quest for Safety(TM) program aims to help parents and
caregivers provide the safest riding experience for their children. Quest for
Safety(TM) is part of Nissan’s commitment to "Enriching People’s Lives"
by helping to meet the needs of communities throughout the United States through
philanthropic investments, corporate outreach sponsorships, in-kind donations
and other charitable contributions. For more information on Nissan’s community
relations efforts in the U.S., visit http://www.nissanusa.com.
About Nissan North America,
Inc.
In North America, Nissan’s
operations include automotive styling, engineering, consumer and corporate financing,
sales and marketing, distribution and manufacturing. For more information on
Nissan in North America and the complete line of Nissan and Infiniti vehicles,
visit http://www.NissanUSA.com and http://www.infiniti.com.
