Warriors in Pink Honors Believers, Survivors and Fighters

Warriors in Pink Honors Believers, Survivors and Fighters

Three Hispanic breast cancer survivors recognized by Ford for exemplifying the warrior spirit Ford Warriors in Pink honors three Hispanic breast cancer survivors According to Susan G. Komen for the Cure, one woman is diagnosed with breast cancer every three minutes, and one woman will die of breast cancer every 13 minutes in the United States Ford continues to raise money for Susan G. Komen for the Cure with 2007 Warriors in Pink collection – an extensive collection of apparel and accessories for men, women and children available at www.fordcares.com and www.fordenespanol.com/saluddelseno


Dearborn, MI–(HISPANIC PR WIRE)–September 25, 2007–In an effort to continue raising awareness about early detection and prevention of breast cancer, Ford with its Warriors in Pink program is teaming up with Susan G. Komen for the Cure, the leader of the breast cancer movement, to honor three Hispanic women for being an example of a true warrior.

In every woman there is a believer, survivor and fighter. The Ford Warriors in Pink campaign recognizes these traits along with the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. According to the American Cancer Society, breast cancer is the most frequent cancer affecting Hispanic women and yet Hispanic women are least likely to solicit and obtain medical information about breast cancer compared to other ethnic groups.

This year Ford is honored to recognize three Hispanic women – Bertha Sandoval from Los Angeles, CA; Ines Rodriguez from Miami, FL and Celia Thompson from San Antonio, TX. These women not only beat the disease but are striving to raise awareness in the Hispanic community about the importance of breast cancer early detection.

“Our greatest weapon against breast cancer is education and early detection,” said Ines Rodriguez, Miami’s Warrior in Pink. “We must do all we can to educate our mothers and our daughters so that we can stop the spread of this disease. Through Warriors in Pink and Komen for the Cure we need to break the bonds of silence and tell women in the Hispanic community not to be ashamed of breast cancer but instead use it as a tool to educate other women. Education is the key to saving lives.”

The Warriors in Pink campaign is meant to empower women to have a brave heart and a determined soul, to fight like a warrior for the day when our world no longer loses the sweet, powerful force of the feminine to breast cancer. Whether through a long-time survivor, someone who is currently fighting the disease, or simply someone who understands the urgency to eliminate this threat Ford wants to show that there is a warrior within all men, women and children.

Embarking on its 13th year of support for Komen For the Cure, Ford has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer. In honor of the three Hispanic warriors, Ford will donate $1,000 in each of their names to Komen for the Cure.

“The three women Ford has chosen to honor through its Warriors in Pink campaign represent courageous women all over the world who battle breast cancer,” said Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure. “We are pleased that Ford has chosen to recognize these women, each with their own background and story and who daily offer supportive strength and vital encouragement to their communities.”

According to Susan G. Komen for the Cure, one woman is diagnosed with breast cancer every three minutes, and one woman will die of breast cancer every 13 minutes in the United States. Those alarming statistics are why in addition to the donation to Komen on behalf of the Hispanic Warriors, Ford continues to drum up support for the organization through the sale of their very popular and trendy Warriors in Pink collection. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. All apparel is available on http://www.fordenespanol.com/saluddelseno and 100 percent of net proceeds will be donated to Komen for the Cure. Last year, the line of apparel generated more than $1.1 million in sales, with all net proceeds going to Komen for the Cure.

A proud National sponsor of the Komen Race for the Cure(R) Series, Ford will recognize Warrior Ines Rodriguez at the October 20th Race in Miami. Another way Ford has chosen to honor the three Warriors is participation in the Los Angeles Latino Book & Family Festival on October 13-14 in Los Angeles, CA where Ford will provide Latino families with Spanish language educational information and introduce Los Angeles Warrior Bertha Sandoval.

“With our courageous Hispanic Warriors and the already powerful line of Warriors in Pink gear available at http://www.fordenespanol.com/saluddelseno we plan to have yet another successful year as we provide our support in the fight against breast cancer,” said Connie Fontaine, Experiential and Multicultural Marketing Manager for Ford Motor Company.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure(R), we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I’M AWARE.

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.fordvehicles.com

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Warriors in Pink Honors Believers, Survivors and Fighters