The Hispanic got milk? Campaign Launches ‘Sabor Latino’ Recipe Book

The Hispanic got milk? Campaign Launches ‘Sabor Latino’ Recipe Book

The virtual recipe booklet contains delicious easy to-make recipes from Mexico, Peru, Cuba, Central America and the Caribbean and can be downloaded from 2424leche.com


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Washington DC–(HISPANIC PR WIRE)–November 7, 2006–The Hispanic got milk? campaign introduces “Sabor Latino”, a first of its kind virtual recipe booklet full of delicious Hispanic recipes which can be downloaded into your computer. The “Sabor Latino” recipes were inspired by traditional Latin meals and are a compilation developed by nutritionists and diet experts, Claudia Gonzalez, M.S., R.D. and Lourdes Alcañiz, M.A., who used some of the most representative dishes from key Latin countries helping to bring back healthy Latino home cooking for today’s busy mom.

These recipes are designed to not only bring Hispanic families together but to also help them keep in shape. The recipes were especially developed as healthy alternatives to the typical Latin recipes from the different countries. The booklet includes nutritional tips promoting healthy eating habits, to help combat obesity, a problem facing Hispanics today. According to the Centers for Disease Control and Prevention, more than 1/3 of Hispanics are considered to be obese.

Hispanic Health

Claudia Gonzalez, a renowned Hispanic registered nutritionist and previous spokesperson for the American Dietetic Association (ADA), emphasized: “Given the high index readings for obese Hispanics and the fact that they are predisposed to certain diseases, educating them about good nutrition becomes even more essential.” In fact, there is a study by Patricia Lockyear that indicates that as Hispanics spend more time in the United States, the nutritional quality of their diet is reduced.

The recipes that have been included in the booklet emphasize the importance of healthy eating habits. At the same time they help revive home cooking, the cuisine Hispanics hold dear to their heart and to their family’s palate. “If you make small changes, such as adding low-fat and fat-free milk to recipes instead of whole milk, it becomes easier to eat healthier.” states Claudia. “The Sabor Latino recipe booklet will enable you to eat your favorite Latin recipes while minding your health”, she concludes.

Studies suggest the calcium and nutrients in milk can play an important role in promoting healthy weight loss.(1) So if you are trying to lose weight or maintain a healthy weight, try drinking three servings of low fat or fat free milk every day as part of a reduced calorie diet.

Delicious no matter what culture

Try the Aji de Gallina that will take you on a journey to Peru. This delicious dish is very popular in this Andean country for its spicy flavor. It is the perfect fusion of Peruvian native ingredients with Spanish food. Or the famous Pez a la Veracruzana which will delight all of your senses. Treat your family to a mouth watering Flan de Queso straight from Puerto Rico or a Dulce de Leche originating from Mexico. These sweet desserts are full of flavor and are also packed with healthy nutrients contained in milk. By using low fat and fat free milk in your recipes, it provides the same nine essential nutrients and vitamins that whole milk carries such as Potassium, Vitamin A, D, B12, and Calcium.

These recipes are perfect for families to come together to enjoy the essence of the Hispanic culture. “Sabor Latino” is got milk’s? salute to Hispanic culture and cuisine. It is the cookbook that revives healthy Latino home cooking.

To download a copy of the “Sabor Latino” recipe booklet and to learn more about the benefits of drinking milk, visit http://www.2424leche.com.

Sources

1. Zemel, Obesity Research, 2004

The National “got milk”(R) is jointly funded by America’s milk processors and diary farmers: the National Fluid Milk Processor Promotion Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the mil-faceted campaign is to educate consumers on the benefit of milk and raise milk consumption. A series of educational brochures is available by visiting the milk Web site at http://www.whymilk.com. Bozell New York is the creative agency for The National “got milk”(R) Milk Mustache Campaign. SiboneyUSA is the creative agency responsible for the US Hispanic Market.

The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

The Hispanic got milk? Campaign Launches ‘Sabor Latino’ Recipe Book