GREENWICH, Conn., April 30 /PRNewswire-HISPANIC PR WIRE/ — Nestle Waters North America continues its commitment to the Hispanic consumer and healthy living by announcing the launch of the Better Habits for a Better Life campaign, a multifaceted initiative that invites Latina moms to take small steps like drinking Nestle(R) Pure Life(R) which can contribute to living a healthier lifestyle. One of the cornerstones of this year’s campaign is La Promesa Nestle(R) Pure Life(R), a challenge that invites moms to replace one sugared beverage with water, per day–a small decision that can have a big impact on their family’s overall health.
The Nestle(R) Pure Life(R) Better Habits for a Better Life campaign continues a two-year partnership with television host and celebrity Cristina Saralegui who will encourage moms to make La Promesa, by taking the health and hydration message to the airwaves and online via a national advertising campaign with partners including Univision, Galavision, and Telefutura. Additional spots will air on regional radio to support in-store communications at participating retail stores across the country, grassroots events and online at www.vivesanamentenestle.com starting May 1st.
“Making a commitment to healthier living is at the core of living a better life and this is what we want for our families,” said Saralegui. “Every day we see how health issues are affecting our community and every day we have the option to make decisions that can help us be healthier. I’m encouraging my community, and especially moms, to make one healthy decision per day like drinking Nestle(R) Pure Life(R) instead of a sugared drink and I think they are ready to make that pledge.”
Mothers interested in making the pledge can sign up for La Promesa, Nestle(R) Pure Life(R) by visiting www.vivesanamentenestle.com starting May 1st and registering their pledge to remove one sugared beverage from their family’s diet each day and replace it with water like Nestle(R) Pure Life(R) Purified Water. They will automatically be registered in the La Promesa Sweepstakes where they can win over $20,000 in prizes including the grand prize of a trip for four to Miami and dinner with Cristina Saralegui, a professional health and wellness consultation with health and wellness coach Ary Nunez, exercise equipment, and a year’s supply of Nestle(R) Pure Life(R) Purified Water.
“The Better Habits for a Better Life campaign and La Promesa Nestle(R) Pure Life(R) encourages mothers nationwide to make a decision that will affect the well being of their families in a very positive way,” said Carolina Rodriguez, Marketing Manager, Nestle Waters North America. “We are thrilled to partner with Cristina Saralegui once again to help communicate the importance healthy hydration can have on the wellbeing of Latinos across the country.”
Starting May 1st, visit www.vivesanamentenestle.com to register your pledge, sign up for a chance to win and to become a part of La Promesa’s online community.
ABOUT NESTLE(R) PURE LIFE(R) PURIFIED WATER
The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle(R) Pure Life(R) is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Greenwich, Connecticut. Nestle(R) Pure Life(R) Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestle(R) Pure Life(R) bottled water offers a number of healthful hydration size options and is committed to helping families live healthy, active lifestyles.
SOURCE Nestlé Waters North America Inc.