Have You Tried This Yet? Campaign Continues to Showcase Innovative P&G Brands

Have You Tried This Yet? Campaign Continues to Showcase Innovative P&G Brands

In partnership with celebrity stylist, Irma Martinez, program connects with growing Hispanic population


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CINCINNATI, Jan. 25, 2012 /PRNewswire-HISPANIC PR WIRE/ — In an effort to continue to highlight innovative products for Hispanic consumers and their families and homes, the Have You Tried This Yet? program from the Procter & Gamble Company (P&G) (NYSE: PG) is once again spotlighting a comprehensive campaign designed to tout the benefits of many of its high-performing brands – each delivering great performance.

To help bring to life the innovation behind the participating campaign brands, Have You Tried This Yet? has partnered with celebrity stylist, Irma Martinez. “My passion is to create and bring to life, innovative image and style concepts that generate an immediate and memorable connection between my clients and their public,” said Irma Martinez. “I am thrilled to be partnering with the Have You Tried This Yet? program from P&G. As a stylist, business woman, and especially, a mom, I understand the importance of finding innovative, quality products that do the job right and conveniently help me in my everyday life.”

P&G has steadily placed an emphasis on serving the Hispanic demographic across various consumer programs, consistently providing Latinos with quality products the entire family can benefit from. Recently, the U.S. Census Bureau reported, Hispanics are the largest and fastest-growing demographic group in America. Hispanic buying power is also expected to grow 50 percent in the next five years, from $1 trillion in 2010 to $1.5 trillion in 2015.To help further meet the needs of this rapidly growing population, P&G is bringing reliable, high-performing products from the Have You Tried This Yet? program to the Latino population. The campaign will also work in tandem with spokesperson Irma Martinez, who will help further communicate how product innovation is such an important factor to improving the daily routine of this flourishing demographic. Featured campaign brands include: Downy® Unstopables™, Dawn® Power Clean™, Swiffer® Duster Extender and Charmin® Basic.

“We’re excited to continue to help fulfill the need for reliable, innovative products for this fast-growing population through the Have You Tried This Yet? program,” says Jim Leish, Director, P&G U.S. Operations. “We understand the importance of providing high-performing P&G products that help you from the minute you wake up to the time you go to bed. The Have You Tried This Yet? program allows shoppers to experience the everyday science and performance behind some of the company’s great product innovations.”

In addition, Have You Tried This Yet? will reach consumers nationwide through a variety of touch-points, including print advertising, TV and iMedia. Also, P&G brandSAVER® – a complimentary coupon booklet – will feature more than $100in savings, including values on the campaign’s featured products. On Sunday, January 29, the Have You Tried This Yet? P&G brandSAVER® will be available in local newspapers throughout the country.

For additional information on the Have You Tried This Yet? program, visit www.pgtryit.com.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble

Have You Tried This Yet? Campaign Continues to Showcase Innovative P&G Brands