Don’t Count Us Out Coalition Calls on Nielsen to Release Secret Report

Don’t Count Us Out Coalition Calls on Nielsen to Release Secret Report



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New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–June 3, 2004–The Don’t Count Us Out Coalition today called on Nielsen Media Research to release the results of the Media Rating Council audit that resulted in the MRC withholding accreditation of Nielsen’s Local People Meter system.

Nielsen has indicated that they will rollout the LPM system on June 3 regardless of the fact that the very organization set up by Congress to accredit the ratings decided to withhold their approval of the LPM system because of concerns over the systems accuracy.

If Nielsen truly believes in the integrity of the LPM system then they ought to delay the New York rollout and explain why the Media Rating Council refused to accredit their system.

What is Nielsen hiding? Why won’t Nielsen release the MRC data?

–30–IS/ny*

CONTACT:

Don’t Count Us Out

Nickie Jurado

212-253-0266

Mobile: 732-648-9165

or

Dana Baxter

212-253-0266

Mobile: 917-439-3359

or

Ebony Shears

212-253-0266

Mobile: 917-753-2311

Don’t Count Us Out Coalition Calls on Nielsen to Release Secret Report