Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 22, 2006–For the third consecutive year, Fox Sports en Español’s live and exclusive telecasts of the prestigious Copa Toyota Libertadores continue to drive viewership for the Spanish-language cable sports network. According to Nielsen Media Research, national Hispanic ratings for the recently concluded 2006 edition of the five-month, 138-game tournament increased, among men 18-49 and adults 18-49, nine and 11 percent, respectively, while impressions across both demos jumped an average of 13 percent.
“The Copa Toyota Libertadores continues to be among our most successful tournaments, both among viewers and advertisers looking to reach the coveted 18-49 male demographic,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “Thanks to our viewers who come to us for the most complete and exclusive coverage of the best Latin American club soccer available in Spanish, the Copa Toyota Libertadores has emerged into one of soccer’s elite programming properties from start to finish and we look forward to even stronger results next year.”
Offering more than 1,500 hours of live sports programming a year, Fox Sports en Español is the only Spanish-language network to offer exclusive coverage of the four major international club tournaments from Latin America, encompassing more than 125 matches and in excess of 500 hours of live coverage of the most important matches from the InterLiga(TM), Copa Toyota Libertadores, CONCACAF Copa de Campeones, and the Copa Nissan Sudamericana.
About Fox Sports en Español
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, InterLigaTM and the FIFA Club World Cup soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 9 million cable and satellite households in the country of which 4 million are U.S. Hispanic households.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at fse.tv.