La Costena Launches “Traditions Your Way” Contest in Search of a Modern...

La Costena Launches “Traditions Your Way” Contest in Search of a Modern Twist to Traditional Dishes

La Costena will award the grand prize winner of the "Traditions Your Way" nationwide video contest a four-day, three-night culinary retreat for two at a luxury resort in Santa Fe, New Mexico


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SAN ANTONIO, July 6, 2011 /PRNewswire-HISPANIC PR WIRE/ — La Costena’s “Traditions Your Way” contest is searching the nation to recognize those who reinvent and enhance time-honored recipes. From July 4 to August 27, contestants are encouraged to submit a video at www.traditionsyourway.com that conveys how they add their modern twist to a traditional meal with the help of La Costena. A grand prize winner will get a trip for two to a four-day, three-night culinary retreat at a luxury hotel resort in Santa Fe, New Mexico.

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“The ‘Traditions Your Way’ contest acknowledges that in the modern world we add our own style to traditional dishes to create a delicious fusion of flavors,” said Patricia Lopez, La Costena’s Solution Maker. “La Costena’s versatile and extensive line of products, such as peppers, salsas, beans, mole and mayonnaise, also shortens the cooking time needed to prepare meals for your everyday life, as well as special occasions and celebrations. Everyone benefits when you cook with a variety of high-quality products that are customizable to your needs, are easy to use, and can be shared with your family and friends,” said Patricia Lopez.

An additional top ten runner-ups will each receive a $50 cash card. Qualified video entries will be posted on the La Costena’s “Traditions Your Way” contest page, http://www.traditionsyourway.com, and La Costena’s social media sites. For a chance to win, all video entries should express originality, creativity, and passion and enthusiasm for adding a modern twist to traditional meals.

On the contest’s website, Lopez shares an example of her modern twist on a traditional black bean salad. “My dish is a healthy, refreshing and tasty recipe for the summer, and it is very easy and convenient to make,” Lopez said. “My modern touches are to use ready-to-eat La Costena black beans – the ultimate option for my busy lifestyle – and to add diced mangos – a popular fruit that adds taste and style to many recipes. I also spice up the traditional vinaigrette dressing by infusing serrano peppers in the olive oil before adding the dressing to the salad!”

Details on Entering

From now through August 27, legal residents 18 years of age or older are encouraged to upload a video between 30 and 90 seconds long telling or showing La Costena how you add your modern twist and personal style to traditional dishes. Videos will be judged on appropriateness to theme, originality and creativity, and passion and enthusiasm for using La Costena products. The winners will be announced on or before September 30. Video entry submissions may be in Spanish or English.

The contest is open to permanent or temporary legal residents of the 48 contiguous United States (except in Maryland, North Dakota and Vermont) and the District of Columbia who are 18 years of age or older at the time of entry. Void in Alaska, Hawaii, Maryland, North Dakota and Vermont and where prohibited. For the complete Official Rules and details visit http://www.traditionsyourway.com.

MEDIA CONTACT:

English – Jenny Kelly-Cogdal

(312) 784-1684

jkelly@marketingwerks.com

SOURCE La Costena

La Costena Launches “Traditions Your Way” Contest in Search of a Modern Twist to Traditional Dishes