HOUSTON–(HISPANIC PR WIRE – BUSINESS WIRE)–Feb. 10, 2003–Himalaya USA, the North American distributor for The Himalaya Drug Company, today announced a strong response to the introduction of its Pure Herbs line — especially increased demand for its “memory herb” Bacopa.
Bacopa, a brain and nervine herb shown to heighten mental acuity and improve memory, derives from Ayurveda, a 5,000-year-old system of medicine from India. Bacopa is categorized as “Brahmi,” which are herbs that benefit both mind and spirit and improve intellect and consciousness. Clinical studies confirm that Bacopa aids in information processing and helps decrease forgetfulness without undesirable side effects.
According to Prevention Magazine, “.Bacopa is tops at improving memory.” Bacopa is featured in the February 2003 issue of Prevention and is on newsstands now.
Himalaya USA President and CEO Philip A. Duterme, Ph.D., sees this success as proof that the baby boomer population continues to seek safe, effective methods of staying young.
Duterme states, “With all the doubts about performance and quality of herbal remedies and the controversy about the effectiveness of Ginkgo biloba, we are encouraged by the response to Bacopa and the entire Pure Herbs line. Himalaya USA maintains that the extra work of “fingerprinting” each batch to ensure quality consistency is increasingly rewarded. Many products on the market today do not provide the health benefits they claim to; Bacopa does.”
Himalaya USA is the North American distributor of The Himalaya Drug Company. The Himalaya Drug Company, makers of Liv 52, the world’s #1 best-selling liver support formula, has been manufacturing pharmaceutical grade herbal products since 1930. Himalaya products combine the rich value of an old system of natural medicine with all the processes of modern pharmaceutical technology including scientific assessment of efficacy through primary clinical research, Good Manufacturing Practices and quality controls using sophisticated chromatographic “fingerprinting” techniques. All Himalaya products contain herbs grown by the Himalaya Drug Company. For more information, please visit our Web site at http://www.himalayausa.com.
Himalaya USA, Houston
Lacey Liner, 800/869-4640, ext. 124