Dr. Aliza Sports the Famous Milk Mustache in the Latest Hispanic ‘got...

Dr. Aliza Sports the Famous Milk Mustache in the Latest Hispanic ‘got milk?’ Ad Campaign

With a stethoscope and a glass of milk in hand, Dr. Aliza dons the milk mustache to encourage Hispanics to drink 24 oz. of milk every 24 hours to help them lose weight


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Washington, DC–(HISPANIC PR WIRE)–July 20, 2005–Dr. Aliza Lifshitz, Hispanics’ favorite doctor and a nationally recognized medical expert, is the latest personality to star in the 2005 got milk? campaign sporting the famous milk mustache. Dr. Aliza joins this campaign to inform the Hispanic community about the many benefits of drinking milk and about milk’s role in helping them to lose weight. The ad is part of a nationwide initiative by the Milk Processor Education Program (MilkPEP) to help fight obesity. According to the Centers for Disease Control, about one third of Hispanics are considered obese.

Dr. Aliza will play a vital role in educating the Hispanic community throughout the campaign about the recent studies that have shown that people who include enough calcium in their diets by drinking three glasses of low fat or fat free milk a day can lose more weight than by cutting calories alone.

“One of the main reasons I joined the Milk Mustache campaign is to help address the obesity problem, which particularly affects Hispanics. My goal is to help promote healthy eating habits among Hispanics and teach them that including the recommended 24 oz.-or three glasses- per day of low fat or fat free milk in their reduced calorie diets, is an excellent way to help them stay in shape,” said Dr. Aliza.

An important recent study by Michael Zemel, Ph.D., Professor and Head of the Dept. of the University of Tennessee, showed that people who followed a diet rich in calcium (1200-1300 mg. of calcium) lost 70% more body weight and 64% more fat than those who followed a low-calorie diet. (1)

Although the mechanism is not yet fully understood, studies suggest that when your body does not receive enough calcium, it starts a self-mechanism to preserve what calcium it does have. It may be a hormonal response that increases the amount of fat stored and slows down the process that breaks it down for energy. So if you consume more calcium, by drinking more milk for example, less fat is stored and more fat is burned.

As a medical doctor, Dr. Aliza makes sure to drink milk and encourages Hispanics to do so as well. And the best news is that low fat and fat free milk offer the same nutritional value as whole milk and has the same nine vitamins and nutrients, such as potassium, vitamin A, D, B12, and calcium. “People believe that if they go on a diet they need to eliminate milk, however studies showed otherwise,” she added.

Dr. Aliza is the medical correspondent for Univision’s TV network news magazine “Primer Impacto;” she’s also a radio show host of “El Consultorio de la Dra. Aliza“ a Univision radio network show airing Saturdays; and she has been a columnist for various national publications such as La Opinion in Los Angeles. She also has a private practice at Cedars-Sinai in Los Angeles. For more information on Dr. Aliza and on how you can incorporate milk into your diet to promote healthy weight loss, visit http://www.2424leche.com. For a list of all the latest studies linking milk and weight loss, visit http://www.nationaldairycouncil.org/nationaldairycouncil/healthyweight/science.

The National Milk Mustache “got milk?”(R) Campaign is jointly funded by America’s milk processors and dairy farmers: the MilkPEP Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at http://www.whymilk.com. Lowe is the creative agency for The National Milk Mustache “got milk?”(R) Campaign.

The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

1. Zemel, Obesity Research, 2004

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php

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Dr. Aliza Sports the Famous Milk Mustache in the Latest Hispanic ‘got milk?’ Ad Campaign