Dr. Aliza Joins The National Hispanic ‘Got Milk?’ Campaign as Its New...

Dr. Aliza Joins The National Hispanic ‘Got Milk?’ Campaign as Its New Spokesperson

Drinking 24 oz. of milk every 24 hours as part of a reduced calorie diet may help you lose more weight than cutting calories alone


Washington, D.C.–(HISPANIC PR WIRE)–February 15, 2005–Dr. Aliza Lifshitz, a nationally recognized medical expert, joins the National Hispanic “got milk?” campaign as its spokesperson. Dr. Aliza will join the Milk Processor Education Program (MilkPEP) to help fight obesity and educate Hispanics about the many benefits of drinking milk including milk’s new role in helping them to lose weight.

“My goal is to help promote healthy eating habits among Hispanics and teach them that including the recommended 24 oz.-or three glasses- per day of low fat or fat free milk in their reduced calorie diets is an excellent way to help them keep in shape,” said Dr. Aliza.

With more than 1/3 of Hispanics considered obese in the United States according to the Centers for Disease Control, Dr. Aliza’s role will be key in ensuring that Hispanics understand the importance of drinking milk. Studies have suggested that people who included the recommended 24 oz. (three glasses) of low fat (1%) or fat free milk every 24 hours as part of a reduced calorie diet, lost more weight and burned more fat than those who didn’t include enough calcium.(1) A finding that researchers believe is a result of the combination of two of milk’s nutrients-protein and calcium- that accelerate the body’s metabolism and thus help lose more weight and burn more fat while maintaining muscle.

“It seems that the combination of nutrients in milk increase fat breakdown in our fat cells. It is believed by researchers that diets high in milk suppress a hormone that reduces fat accumulation and increases fat breakdown. You can help boost your body’s fat-burning ability by increasing milk in your diet,” said Dr. Aliza.

Dr. Aliza will also encourage moms, the ultimate gatekeeper, to serve milk at mealtimes since research has shown that moms who drink milk regularly and serve milk for their children at mealtimes are more likely to have kids that get enough calcium as they become adolescents, a critical time for their bone growth and development.(2)

There are also benefits for adolescent girls who drink milk. Dr. Aliza will educate them on this study, which suggests that including milk in teens’ diets, in favor of nutrient void sodas, may help them stay fit as well. The study found that teenage girls, ages 9-14, who drank milk instead of soft drinks weighed less and had less body fat – particularly around their abdominal area.(3)

“MilkPEP is honored to have Dr. Aliza join our organization as a spokesperson. She will be an asset in educating the Hispanic community on the importance of including milk in their diets given its new role in weight loss and in helping fight obesity,” said Kurt Graetzer, CEO of the Milk Processor Board.

As a medical doctor, Dr. Aliza makes sure to drink milk and encourages Hispanics to do so as well since it can help them achieve a healthy weight. And the best news is that low fat and fat free milk offer the same nutritional value as whole milk and has the same nine vitamins and nutrients, such as potassium, vitamin A, D, B12, and calcium.

Dr. Aliza is the medical correspondent for a TV network news magazine show; she’s a radio show host, has been a columnist for various national publications, and currently has a private practice at Cedars-Sinai in Los Angeles. For more information on Dr. Aliza and on how you can incorporate milk into your diet to promote healthy weight loss, visit http://www.2424leche.com.

The National Milk Mustache “got milk?”(R) Campaign is jointly funded by America’s milk processors and dairy farmers: the MilkPEP Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at http://www.whymilk.com. Lowe is the creative agency for The National Milk Mustache “got milk?”(R) Campaign.

The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) Zemel, Obesity Research, 2004

(2) Fischer, American Journal of Clinical Nutrition, 2004

(3) Novotny, Journal of Nutrition, 2004

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php




Britt M. Peemöller


Dr. Aliza Joins The National Hispanic ‘Got Milk?’ Campaign as Its New Spokesperson