Oak Brook, IL–(HISPANIC PR WIRE)–February 11, 2003–The 2003 NBA All-Star Game brought together the best in the sport for a weekend filled with activities and basketball fun. One of the league’s superstars, Kobe Bryant, joined McDonald’s® as the co-host of the NBA Mascot Game along with Ronald McDonald and the McDonaldland characters.

“Sharing with the fans the excitement of this weekend’s activities was a great experience,” said Kobe Bryant, Los Angeles Lakers and NBA superstar.

The event featured some of the most popular mascots from around the league and offered the fans the chance to share with one of their favorite players during NBA All-Star Jam Session at the Georgia World Congress Center.

“We came together with Kobe this past weekend to join in the celebration and offer our customers the opportunity to share with and hear from one of their basketball idols,” said Max Gallegos, director of marketing, McDonald’s USA. “Kobe exemplifies what being the best at what you do is all about. We can’t think of anyone better to team up with.

McDonald’s is the world’s leading food service retailer with more than 30,000 restaurants around the world serving 46 million customers each day.

©2003 McDonald’s Corporation

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McDonald’s

Mirna Aceituno, 630-623-6432