Lucha Libre Star Blue Demon Jr. Meets Fans in Chicago to Introduce...

Lucha Libre Star Blue Demon Jr. Meets Fans in Chicago to Introduce Coca-Cola North America’s New Full Throttle Blue Demon(TM) Energy Drink



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Chicago, IL–(HISPANIC PR WIRE)–April 26, 2007–One of Mexico’s greatest luchadores, Blue Demon Jr., will make a special appearance in Chicago to introduce Coca-Cola North America’s Full Throttle Blue Demon, the new blue agave flavored beverage that provides “energy for the everyday fight”.

Fans of Blue Demon, the adopted son of the legendary lucha libre and film star, will have a chance to meet him, get an autograph and take pictures as well as sample Full Throttle Blue Demon at the following location during his visit to the city of Chicago:

Saturday, April 28 – Jewel-Osco Store located at 5320 S. Pulaski Road from 2 to 4 p.m.

“Full Throttle Blue Demon delivers everything guys have come to expect from Full Throttle energy drinks, and gives them the fuel they need to face any challenge all day long,” said Monica Risdon, brand marketing manager for the Midwest Region for The Coca-Cola Company. “This is a drink designed specifically for men who know the meaning of hard work, and no one captures the essence of this better than the Blue Demon, one of Mexico’s first and most enduring lucha libre stars.”

The new energy drink has an exotic Blue Agave flavor and is the first in Coca-Cola North America’s product line with fully bilingual packaging, including labeling and nutritional information.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola(R), recognized as the world’s most valuable brand, the Company markets four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com.

Editor’s Note: To download a print quality image of a Full Throttle Blue Demon can, please visit the image gallery in the press center at http://www2.coca-cola.com/presscenter/imagebrands.html

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

Lucha Libre Star Blue Demon Jr. Meets Fans in Chicago to Introduce Coca-Cola North America’s New Full Throttle Blue Demon(TM) Energy Drink