The ‘Eye Didn’t Know That!’ Exhibit to Open Thousands of Eyes across...

The ‘Eye Didn’t Know That!’ Exhibit to Open Thousands of Eyes across Dallas

Exhibit, web site and school program to gain momentum as more experience the hands-on exhibit and learn about eye health


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Pinellas Park, FL–(HISPANIC PR WIRE)–May 12, 2005–Hundreds of thousands of consumers nationwide have already experienced first-hand the science behind healthy vision at Transitions Optical’s Eye Didn’t Know That! exhibit traveling to local science centers across the nation. This week the popular campaign makes an 8-day stop at The Science Place located on 1318 S. 2nd Ave. on the Fair Park grounds where it will open to the public from May 13th to May 20th.

The tour has already made stops in Baltimore, Cincinnati, Detroit, Seattle, St. Paul, and Tampa captivating the imagination of children and adults alike as well as educating them on how to protect their eyes from the dangers of UV radiation.

While the exhibit is aimed at people of all ages, children’s eyes are particularly susceptible to UV exposure and long-term sun damage says Dr. Madeline L. Romeu, O.D., FAAO “It’s important for children and adults to understand that sun damage to the eyes is cumulative and may contribute to serious age-related diseases of the eye and the delicate skin around the eyes.

In Dallas / Forth Worth area, where ozone alerts are common in the summer, the UV index registers on very high levels. UV index is measured on a 1 to 11+ scale and over the eight days when the exhibit will be in Dallas UV Indexes are expected to reach an average of 10 on the scale as forecasted by Intellicast.

The program also offers a school outreach program and a complimentary Web site that allows teachers to download educational materials for their classrooms. The traveling demonstration is part of the Transitions’ latest consumer education initiative geared to help illustrate to consumers the importance of healthy vision and visiting an eye care professional on a yearly basis as part of this practice.

The “Eye Didn’t Know That!” tour and exhibit has scheduled stops to other major cities such as Pittsburgh, Queens (NY), San Jose, St. Louis, and Vancouver. Event details are available at http://www.eyedidntknowthat.info.

About Eye Didn’t Know That!

The 1,200-square foot interactive exhibit, created in partnership with the Carnegie Science Center, based in Pittsburgh, includes fundamentals related to the eyes and how they work, corrective lenses including photochromics, the light spectrum, and how to protect the eyes from UV damage. While geared toward the middle school age range, the exhibit offers valuable information for the whole family. The exhibit is complemented by a dynamic Web site and national school outreach program to reach an even larger audience, and to provide eye care professionals with opportunities to take a leadership role in their local communities by driving dialogue about healthy vision. For more information on the Eye Didn’t Know That! program, or how to get involved, eye care professionals should visit http://www.eyedidntknowthat.info.

The Eye Didn’t Know That! School Program

The Eye Didn’t Know That! national school program is geared towards middle school-aged children and their families. It will provide teachers with in-class posters and other classroom materials including light science information to help students better understand the structure and function of the eye and the importance of healthy vision.

“This information is valuable for people of all ages considering the fact that cataracts and macular degeneration result from cumulative damage. Protecting children now – particularly here in the Dallas / Fort Worth area — and teaching them about healthy vision will go a long way to help them stay healthy into adulthood”, said Dr. Romeu.

About Transitions Optical Inc.

Transitions Optical was the first company to successfully commercialize a plastic photochromic lens in 1990. Today, the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions(R) Lenses are as clear as regular eyeglass lenses until dangerous UV rays are present. Then, the brighter the sun, the darker they get – getting as dark as sunglasses, providing protection in bright, glaring light. Since Transitions Lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA, UVB and glare protection every day – sunny, cloudy or in between.

Transitions Optical is dedicated to educating consumers about eye health and providing them with information to make informed decisions to protect themselves, including information on glare and the cumulative damage from UVA and UVB radiation which may contribute to serious age-related diseases of the eye and the skin around the eye.

For more information about the company and Transitions Lenses, the first to earn the American Optometric Association’s Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit transitions.com or contact customer service at 800.848.1506 (United States) or 877.254.2590 (Canada).

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CONTACT:

Sarah Lora

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214-224-8404

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Dawn Quiett

Burson-Marsteller

214-224-8406

The ‘Eye Didn’t Know That!’ Exhibit to Open Thousands of Eyes across Dallas