The Caribbean Advertising Federation Announces 2008 ADDY Award Winners

The Caribbean Advertising Federation Announces 2008 ADDY Award Winners



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The Caribbean Advertising Federation (CAF) president, Rhonda<br /> Landreth-Smith, announced the 2007 Caribbean Advertising Federatio

Beth Mock Le Blanc
PR Newswire
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St. Michaels,
Barbados–(PRNewswire-HISPANIC PR WIRE/–March 10, 2008–The Caribbean
Advertising Federation (CAF) President, Emma Saba with Virgo Communications in
Barbados, announced the 2008 Caribbean Advertising Federation ADDY Award winners
Monday, March 10, in a release to media, members and entrants.

 

The CAF is a member of the
American Advertising Federation (AAF), which represents thousands of advertising
companies in the United States and the Caribbean. The ADDY Awards are sponsored
by AAF and are the advertising industry’s most comprehensive and prestigious
competition recognizing creative excellence in numerous categories of various
media types. This year, 525 entries were judged, making it the largest show in
history for the Caribbean.

 

The coveted overall 2008 Best
of Show Award went to Collier Morrison Belgrave Limited (CMB) from Trinidad for
the video “Blue Opera” for 3 Canal Group. CMB also took the Best of
Interactive Award with “Blue Opera” and two Judges’ Choice Awards for
Excellence in Copywriting for “8 ADDY Ad Self Promotion Campaign” and
Excellence in Graphic Design for “Art Project in Aid of F.E.E.L.” for
Radical Designs Jeans.

 

Trinidad continued to be well
represented by McCann Erickson, who received the most awards overall, as well as
the Best of Show Radio award for “Stamina” for TSTT. Also representing
Trinidad was Inglefield, Ogilvy & Mather Caribbean Limited, who took home
Best of Show Public Service for their “Live Up Campaign” for Kaiser
Foundation.

 

Lead Barbados agencies were Red
Advertising & Marketing Ltd and Virgo Communications, winning 22 and 16
awards, respectively, including a Best of Show award each. Red took home Best of
Show Print for “Portico Sales Brochure”, for West Coast Villas. Virgo
Communications won Best of Show TV for “Bajan Fuh Real”, for Barbados
Manufacturers’ Association.

 

The judging took place in St.
Thomas, U.S. Virgin Islands, by three of the industry’s top professionals: Mike
Weber, former broadcast personality and president of CMR Studios; Tony Pearman,
CCO and partner of Access and former national AAF ADDY chairperson; and April
Mraz, Creative Director and CEO of Open Creative Group.

 

All winning local ADDY Awards
are forwarded to the District Competition; winners of that competition go
forward to compete with the best advertisements from the U.S. and Caribbean in
the National ADDY Competition.

 

The Caribbean Advertising
Federation is the first non-American member of the American Advertising
Federation and is part of the 4th District of Florida and the Caribbean. For
membership information and entry materials for the 2009 competition, email Terri
Brown at terri@mlbcreative.com.

 

Other top awards were:

2008 Best of Show Overall:

Collier Morrison Belgrave
Limited, “Blue Opera”, for 3 Canal Group

 

2008 Best of Show TV:

Virgo Communications,
“Bajan Fuh Real”, for Barbados Manufacturers’ Association

 

2008 Best of Show Print:

Red Advertising & Marketing
Ltd, “Portico Sales Brochure”, for West Coast Villas

 

2008 Best of Show Radio:

McCann Erickson Trinidad,
“Stamina”, for TSTT

 

2008 Best of Show Interactive:

Collier Morrison Belgrave
Limited, “Blue Opera”, for 3 Canal Group

 

2008 Best of Show Public
Service:

Inglefield, Ogilvy & Mather
Caribbean Limited, “Live Up Campaign”, for Kaiser Foundation

 

Excellence in Copywriting:

Collier Morrison Belgrave
Limited, “8 ADDY Ad Self Promotion Campaign”

 

Excellence in Graphic Design:

Collier Morrison Belgrave
Limited, “Art Project in Aid of F.E.E.L.”, for Radical Designs Jeans

 

A complete list of winners
follows:

 

 

Awards              
Entry              
Entrant          
Advertiser

 

ADVERTISING
FOR THE ARTS & SCIENCES

Silver
ADDY(R)       Movin
to de        
All Media        
Carnival 

 Award    
          Riddum
of de Road   National         
Commission

                                        
Projects Ltd

Silver
ADDY(R)       Rapso
Explosion     All
Media        
BP Trinidad 

 Award                                  
Projects Ltd     
and Tobago

 

ADVERTISING
INDUSTRY SELF-PROMOTION

Gold
ADDY(R)        
8 ADDY AD          
COLLIER          
COLLIER 

 Award              
CAMPAIGN           
MORRISSON        
MORRISSON

                                        
BELGRAVE         
BELGRAVE

Silver
ADDY(R)       CMB
INSPIRE        
COLLIER          
COLLIER 

 Award                                  
MORRISSON        
MORRISON

                                        
BELGRAVE         
AND BELGRAVE

Silver
ADDY(R)       IOM
Christmas       Inglefield,     
 Inglefield, 

 Award              
Invitations        
Ogilvy &         
Ogilvy and

                                        
Mather           
Mather

                                        
Caribbean        
Caribbean

Silver
ADDY(R)       BK
-MC CANN         McCann           
BURGER KING 

 Award              
AWARDS CONGRATS     Trinidad          TRINIDAD

Silver
ADDY(R)       MCCANN
– USUAL      McCann           
McCann Trinidad

 Award              
SUSPECTS           
Trinidad

Silver
ADDY(R)       Virgo              
Virgo            
Virgo

 Award              
Communications     
Communications    Communications

Silver
ADDY(R)       V&T
Congrats       
Valdez &         
Valdez and

 Award                                  
Torry            
Torry

                                        
International    
International

 

COLLATERAL
MATERIAL

Gold
ADDY(R)        
MARIAMMA CALL CARD  COLLIER          
MARIAMMA

 Award                                  
MORRISSON        
PHOTOGRAPHER

                 
                       
BELGRAVE

Gold
ADDY(R)        
Portico Sales      
Red Advertising   West
Coast

 Award              
Brochure           
& Marketing Ltd.  Villas

Gold
ADDY(R)        
Henna Hands        
Red Advertising   Virgin
Atlantic

 Award    
                              &
Marketing Ltd.

Gold
ADDY(R)        
Strawberry Hill     Red
Advertising   Virgin Atlantic

 Award              
Hilloween Invite    &
Marketing Ltd.

Gold
ADDY(R)        
CDAG               
Valdez & Torry    CDAG
Interiors

 Award                                  
International

Gold
ADDY(R)        
NGC ANNUAL REPORT   Lonsdale
Saatchi  NATIONAL GAS

 Award                                  
& Saatchi        
COMPANY OF

                                                       
   TRINIDAD
&

                                                          
TOBAGO

Gold
ADDY(R)        
GREEN SANDS:       
McCann Trinidad   HEINEKEN

 

 Award              
CAMO SURVIVAL                        
TRINIDAD

Gold
ADDY(R)        
Red Bull Media      Rostant          
Red Bull

 Award              
Invitation         
Advertising

Gold
ADDY(R)        
2006 Annual        
All Media        
Clico

 Award              
Report-“Expanding”  Projects
Ltd      Investment
Bank

Silver
ADDY(R)       2007
Annual        
All Media        
Intercommercial

 Award              
Report-“Rooted for  Projects
Ltd      Bank Limited

Silver
ADDY(R)       2007
Corporate      All
Media        
CLICO

 Award              
Christmas Card     
Projects Ltd

Silver
ADDY(R)       Shandy
Carib        Inglefield,      
Carib Brewery

 Award              
Cans Campaign      
Ogilvy & Mather   Limited

                                        
Caribbean

Silver
ADDY(R)       HSMDT
Legacy       
GENERO           
Home Solutions

 Award
                                  COMMUNICATIONS   
MDT Ltd

Silver
ADDY(R)       GREEN
SANDS        
McCann Trinidad   HEINEKEN

 Award              
CHRISTMAS                            
TRINIDAD

Silver
ADDY(R)       BANKS
DIH          
ROSS ADVERTISING  BANKS DIH

 Award              
ANNUAL REPORT 2007 

Silver
ADDY(R)       WOW
HANDSETS       
McCann Trinidad   BMOBILE

 Award

Silver
ADDY(R)       Absolut
Disco       Red
Advertising   Mount Gay

 Award              
Mirror Ball        
& Marketing Ltd.  Distilleries

                    
Invite                               
Ltd.

Silver
ADDY(R)       MARIAMMA
LAUNCH     COLLIER          
MARIAMMA

 Award              
INVITE             
MORRISSON        
PHOTOGRAPHER

                                 
       
BELGRAVE

 

CONSUMER
OR TRADE PUBLICATION

Gold
ADDY(R)        
Henna Hands        
Red Advertising   Virgin
Atlantic

 Award                                  
& Marketing Ltd.

Gold
ADDY(R)        
Chukka it All      
Red Advertising   Virgin
Atlantic

 Award                                  
& Marketing Ltd.

Silver
ADDY(R)       Shake
it Up        
Red Advertising   Virgin
Atlantic

 Award              
Heathrow           
& Marketing Ltd.

Silver
ADDY(R)       Silhouette
Series   BCB              
Banks

 Award                                  
Communications    (Barbados)

                                                          
Breweries

                                                          
Limited

Silver
ADDY(R)       Shandy
Carib        Inglefield,      
Carib Brewery

 Award              
Traffic Light      
Ogilvy & Mather   Limited

                                        
Caribbean

 

DIRECT
MARKETING

Gold
ADDY(R)        
Scotiabank         
MLB Creative     
Scotiabank US

 Award        
      ‘Park Like A                         
Virgin Islands

                    
Rock Star’

Gold
ADDY(R)        
Scotiabank         
MLB Creative     
Scotiabank US

 Award              
‘Park Like A                         
Virgin Islands

                
    
Rock
Star’

Gold
ADDY(R)        
2008 Calendar-     
All Media        
CLICO

 Award             
“Visions of Verse”   Projects
Ltd

Gold
ADDY(R)       
NQCL calendar       
Valdez & Torry    National

 Award                                  
International     Quarries

                                                          
Company Limited

Silver
ADDY(R)      Virgin
India        
Red Advertising   Virgin
Atlantic

 Award             
Sari                
& Marketing Ltd.

Silver
ADDY(R)      Frequent
Flyer       SOJE/Lonsdale    
Barbados

 Award             
Card                
Communications    Concorde

                                        
Inc.             
Experience

Silver
ADDY(R)      NCB
SVG CALENDAR     Lonsdale
Saatchi  National

 Award  
                                &
Saatchi        
Commercial

                                                          
Bank SVG

 

ELEMENTS
OF ADVERTISING

Gold
ADDY(R)       
White Oak           
Lonsdale Saatchi  Angostura

 Award             
Instrumental        
& Saatchi        
Limited

Gold
ADDY(R)       
Tip Top Jingle      
SOJE/Lonsdale     Brydens

 Award                                  
Communications    Distribution

                                        
Inc.             
Inc

Gold
ADDY(R)  
     
BLUE OPERA           COLLIER          
3 CANAL GROUP

 Award                                  
MORRISSON

                                        
BELGRAVE

Gold
ADDY(R)       
CLICO CHRISTMAS     
COLLIER          
CLICO

 Award                       
           
MORRISSON

                                        
BELGRAVE

Gold
ADDY(R)       
Portico Time        
Red Advertising   West
Coast

 Award             
Lapse Beach         
& Marketing Ltd.  Villas

Gold
ADDY(R)       
Prospect Beach      
Red Advertising   West
Coast

 Award             
6:30pm              
& Marketing Ltd.  Villas

Gold
ADDY(R)       
CDAG                
Valdez & Torry    CDAG
Interiors

 Award                                  
International

Gold
ADDY(R)       
Bajan Fuh Real       Virgo            
Barbados

 Award                                  
Communications    Manufacturers’

                                                          
Association

Gold
ADDY(R)       
Get Smart           
Virgo            
Cable &

 Award   
                               Communications   
Wireless

Gold
ADDY(R)       
COCA COLA – COKE     McCann
Trinidad   CARIBBEAN

 Award             
SIDE OF LIFE                          
BOTTLERS LTD.

Gold
ADDY(R)       
TIBS logo           
Rostant      
    The Informative

 Award                                  
Advertising      
Breastfeeding

                                                          
Service

Gold
ADDY(R)       
Trident Wines       
MULTIMEDIA       
Trident Wines

 Award            
 – Champagne         
GRAPHICS         
Inc.

Gold
ADDY(R)       
Trident Wines –     
MULTIMEDIA       
Trident Wines

 Award             
Italian Wine        
GRAPHICS          Inc.

Gold
ADDY(R)       
Trident Wines –     
MULTIMEDIA       
Trident Wines

 Award             
South African Wine   GRAPHICS          Inc.

Silver
ADDY(R)      Trident
Wines –      MULTIMEDIA       
Trident Wines

 Award             
Spanish Wine        
GRAPHICS          Inc.

Silver
ADDY(R)      Trident
Wines –      MULTIMEDIA
       Trident
Wines

 Award             
New Zealand Wine     GRAPHICS          Inc.

Silver
ADDY(R)      Trident
Wines –      MULTIMEDIA       
Trident Wines

 Award             
Dessert Wine        
GRAPHICS          Inc.

Silver
ADDY(R)      Trident
Wines –      MULTIMEDIA       
Trident Wines

 Award             
American Wines      
GRAPHICS          Inc.

Silver
ADDY(R)      COCA
COLA – COKE     McCann
Trinidad   CARIBBEAN

 Award             
SIDE OF LIFE                          
BOTTLERS LTD.

Silver
ADDY(R)      GREEN
SANDS –       
McCann Trinidad   Heineken

 Award             
EVERYBODY                             
Trinidad

Silver
ADDY(R)      ANGOSTURA
LLB LITE   McCann Trinidad  
ANGOSTURA

 Award

Silver
ADDY(R)      COKE
SIDE           
McCann Trinidad   CARIBBEAN

 Award             
OF TRINIDAD                           
BOTTLER’S LTD.

Silver
ADDY(R)      Real
Fresh          
Virgo            
Barbados

 Award                                  
Communications    Manufacturers’

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The Caribbean Advertising Federation Announces 2008 ADDY Award Winners